Developed the brand identity for the organization at Group level, implementedand manage the brand in 20 countries across Africa .Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.Translate brand strategies into brand plans, brand positioning and go-to-market strategies.Lead creative development and create motivating stimulus to get targeted population to “take action”.Oversee marketing and advertising activities to ensure consistency with product line strategy.Monitor product distribution and consumer reactions.Brainstorm new and innovative growth strategies.Conceptualizes and develop marketing collaterals with respect todifferent business units for diverse verticals.

Create, develop and manage brand identity for B2C and B2B clientsResearch and develop concept design for diverse brands (Print and Digital)Review and approve designs, artwork, photography, and graphics developed by team.Talk to clients to develop an artistic approach and styleCoordinate activities with other artistic and creative departmentsDevelop detailed budgets and timelinesPresent designs to clients for approval

Design and produce marketing communications (print and digital) pieces for a wide variety of clients.Collaborate with creative team, internal account teams and clients to develop creative solutions and then translate those solutions through a variety of channels.Stay up to date on industry trends.Mentor other designers