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Eli Su is listed as Digital Marketing Manager｜Product Marketing in Digital Finance at 台新國際商業銀行, based in Taiwan, Taiwan, Taiwan, Province Of China. AeroLeads shows a matched LinkedIn profile for Eli Su.
Eli Su previously worked as Assistant Manager, Debt Product Marketing Team of Richart Finance Department at 台新國際商業銀行 and Senior Specialist, Brand Innovation Team, Strategic Communication Dept. at 國泰金融控股股份有限公司(Cathay Financial Holdings). Eli Su holds Bachelor Of Science - Bs, Respiratory Therapy from 臺北醫學大學.
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Highly-collaborative and cross-disciplinary professional with strong domain’s knowledge in digital marketing, branding communication and events development offering 5+ years integrated marketing experience in Fiance, FMCG and pharmaceutical EC.A senior marketer with science-based and practiced skills in marketing strategy, data analysis, communication design, consumer insight analysis, digital advertising performance optimization and omni-channel media purchasing.Being familiar with digital marketing tools including Meta Ads platform, Google Ads, GA, SEO, Nielsen consumer analysis(Clear Decision), Comscore, Similar Web, Keypo, Opview and Euromonitor.Currently worked at the Brand Innovation, Strategic Communication Dept. in Cathay Financial-holdings and being responsible for enterprise branding management, mega events development, cross-subsidiary internal communication and marketing project implementation.
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台灣 臺北市 台北
- Business Management (Loan and Credit Cards)Responsible for managing business of the loan product including disbursement, approval rate and loan balance and managing the interest income from credit card installments.- Marketing StrategyDeveloping a marketing strategy to acquire more customers to apply unsecured loan products by digital channels.- Data.
台灣 臺北市
- Branding StrategyResponsible for developing innovative branding strategies and campaigns at the group level, encompassing fintech, talent acquisition, and art initiatives.- Sponsorship Management Evaluating branding sponsorship opportunities and proposing corresponding marketing campaigns.- Event Propagation StrategyDeveloping propagation strategies for.
台灣 臺北市
- Serving 6 clients/brands, 15 projects.- Implementing over 1.5 million marketing budgets.- Marketing strategy proposals for clients' promotion needs.- Website establishment, visual design, user experience journey design and traffic analysis.- Digital advertising ：Google, Facebook, LINE LAP.- Marketing project management and implementation.- Influencer.
台灣 臺北市
- Key accounts: KAO, in charge of 7 brands, 25 products and over 30 projects in 2 years.- Implementing over 60 millions marketing budgets.- Large pitch competition: CTBC and KAO.- Market, consumer and competitors analysis.- Media buying and advertising performance management. Marketing project management and implementation.- Artists business cooperation.
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Eli Su works for 台新國際商業銀行.
Eli Su is listed as Digital Marketing Manager｜Product Marketing in Digital Finance at 台新國際商業銀行.
Eli Su is based in Taiwan, Taiwan, Taiwan, Province Of China while working with 台新國際商業銀行.
Eli Su has worked for 台新國際商業銀行, 國泰金融控股股份有限公司(Cathay Financial Holdings), 禾禾日創有限公司, and Dentsu X.
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Eli Su holds Bachelor Of Science - Bs, Respiratory Therapy from 臺北醫學大學.
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