Éli Chen Email & Phone Number

台灣 臺北市

●Brand Strategy-Conducted market, audience, and competitor analysis for international brands (FOSSIL, Maserati watches, Find Kapoor.-Developed brand persona based on analysis, ensuring a unique market value and clear brand image.-Led creative efforts to align linguistic and visual styles with target audience preferences and core brand values.●Advertising Strategy-Developed advertising strategies and budget allocation plans.-Executed advertising strategies, including META ads, derived from thorough data analysis.●Social Media Management-Crafted content for global brands, ensuring copy aligned with brand style for enhanced content appeal.=Managed community scheduling to boost visibility and audience engagement.●Project Management:1. Brand.com SEO Project-Led FOSSIL TW's SEO project.-Formulated quarterly target keyword strategies based on sales, advertising data, and market trends.-Oversaw the update product pages and meta tags. -Created seasonal brand content with embedded keywords to ensure organic traffic.2.Themed KOL Campaign-Observed market trends to select influencers matching the brand's audience profile.-Designed and executed monthly KOL campaign strategies, creating unique copy to convey brand messages and increase exposure.-Built and maintained a brand KOL database.3.Brand Image and Visual Planning (Ambassador Shooting)-Defined ambassador shooting themes, proposed visuals, and scripted content for Brand.com included video interviews, branded video advertisements, and content creation to enhance brand image.

台灣

●Social Media Marketing:-Pioneered cross-border marketing strategies for the French market in both French and English.-Engineered innovative influencer collaboration strategies, elevating product engagement and trust.-Orchestrated vibrant influencer community events, giveaways, and themed campaigns for maximum impact.●Segment Marketing:-Ignited an artist community on Instagram, achieving a remarkable 600 followers on its launch day.-Cultivated dynamic relationships with artists and DIY enthusiasts through engaging UGC competitions.-Commanded three brand community platforms, curating compelling posts, fostering interactions, and orchestrating exciting events.●Audience and Competitor Analysis:-Applied strategic insights from customer surveys, unraveling audience profiles and evolving needs.-Explored the unique requirements and feedback of tech professionals, fueling innovations in eye-care lighting.-Led comprehensive competitor analysis in the French market, unveiling brand strengths and seizing growth opportunities.

台灣 臺北市 台北

台灣 臺北市

台灣 臺北市