• Defining communication channels, segmenting audiences & targeting, A/B testing, analytics, retargeting;• Facebook ads & Google Ads & DV-360 Campaign planning, budgeting, execution, and analysis;• Building multi-channel funnels and segmenting audiences on various advertising channels;• Conduct market research, analysis, identifying needs/demands, plan and executing relevant marketing activities;• To manage and involve in content & advertising material production; • Defining potential user target audience;• SMS marketing;• E-mail marketing, drafting visual templates, Newsletter Spam Testing, A/B testing, reporting;• Chatbot implementation on relevant keywords, creating chatbot from scratch;• Participation in design, content & copywriting parts of the newly-built website;• Building landing pages for lead generation to communicate with new users. Involved in Web Design & copywriting parts;