• Spearheaded the dynamic growth of the fatest-growing music label in the MENA region, focusing on cultural fusion between the East and the West.• Orchestrated the establishment and management of the entire music label, devising and executing a comprehensive business plan.• Fostered productive relationships with clients and government authorities, facilitating the successful execution of premium music programs and projects throughout the UAE and beyond.• Successfully onboarded and managed a diverse portfolio of over 20 regional artists, proficient in Arabic, English, and French, while overseeing a team of 12 professionals.• Implemented an intricate profit and loss statement (P&L), ensuring adherence to annual budgets and consistently achieving unprecedented revenue milestones.• Collaborated closely with the board of directors and stakeholders to integrate their visionary insights into the overarching business model.• Marketed global music in the MENA region for artists such as: Alok, Alan Walker, Tory Lanez, Diljit Dosanjh, and Burna Boy.

• Spearheaded the creation and curation of music and visual content aligning with stringent governmental quality benchmarks, guaranteeing an immersive and engaging audience experience.• Oversaw the meticulous management and organization of audio/visual assets, streamlining the process and enhancing efficiency.• Orchestrated the booking and execution of live performances by acclaimed artists and bands, contributing to an enriched portfolio of projects.• Contributed significantly to the recording of Cold Play's "Let Somebody Go" (Piano Version), showcasing exceptional proficiency and dedication to the craft.

• Functioned as an Executive Director and Business Developer within an acclaimed entertainment company, fostering enduring partnerships with governmental bodies and delivering high-caliber events and music projects.• Exhibited proficiency in administrative management, proficiently delegating responsibilities among team members, and maintaining operational efficiency.• Pioneered the execution of community-driven events of the highest quality, ensuring exceptional client satisfaction and fostering a loyal clientele base.• Displayed adeptness in artist management and bookings, resulting in the accolade of three regional and local awards for the Best Entertainment Company in 2018-2019.

• Adhered to Expo 2020 standards while upholding the cultural values of the UAE, effectively managing and coordinating all aspects of Music & Content for the prestigious event.• Ensured the delivery of high-quality materials, leading a team of 15 proficient staff members and orchestrating a flawlessly executed opening ceremony that marked a milestone in 2021.

One of Lebanon's biggest event organizers and talent bookings.• Oversee all aspects of event set-up, tear down, and follow-up processes.• Negotiate with vendors to secure the most favorable terms.• Secure sponsors and negotiate deals.• Develop creative ideas and manage their execution throughout the process.

Abu Dhabi Based Recording Studio and Entertainment Business.• Overseeing day-to-day operations and facilitating coordination among all stakeholders involved in these operations.• Enhancing the efficiency and effectiveness of Support Services (HR, IT, and Finance) by optimizing each function and improving coordination and communication between support and business functions.• Manage and develop the company's projects• Planning, budgeting and controlling changes• Coordinating, supervising, and monitoring the activities of all departments within the organization.• Distributing responsibilities of staff on a daily basis• Identifying and pursuing business development opportunities and strategies.• Maintaining client relationships and following up on business activities.• Managing financial aspects, including quoting, invoicing, payments, and client collections.• Engaging in marketing, sales, and networking with potential clientele• Handling advertising and social media• Artist Development, Artist Management, and Artist Booking

Spanning continents, Omerta Management was founded to bring a fresh approach to management, bookings and tours within the music industry. Combining the talents of major label professional Natalie Cummins and the international recognized artist manager Elia Mssawir, Omerta Management is home to over 30 international acts who trust us to represent them worldwide, with a strong presence in Asia, Europe/Eastern Europe and the Middle East.With offices in London, and the Middle-East, Omerta Management has a worldwide reputation for identifying and developing talent, working hands-on with artists, management and labels, and carving career paths that are unique to the individual.

The company's career goes back in time until it was officially founded in 2009, as a Booking Agency, Event Organizing and Bands Management.E.M Management organizer of Rockin' The Woods.

Host and Producer of Middle-Eastern Noises show on the Radio.- Searching the Middle-East market for new music talents.- Producing the show and gathering the content needed for every episode.- Interviewing international and regional music artists and bands.- Hosting the show and introducing every track i play.- Promoting middle-eastern bands to US Markets.