Eliana Torregroza Email & Phone Number

Calgary, Ab, Ca

Calgary, Alberta, Canada

Calgary, Canada Area

Calgary, Canada Area

Managed Social Media planning and strategy for Calgary’s most attended summer festivals, such as: Lilac Festival, Taste of Calgary, Inglewood Night Market, Mexifest, Fiestaval, Glowfest and Sunfest.

Medellín, Colombia

• Managed social media planning, execution and community management for South America’s largest retail store (Exito Group) as well as multiple sub-brands of Colombia’s leading company in processed foods (Nutresa Group). Exito Group received second place in the national ranking of the Best Managed Brands in Social Media in 2017-2018.• Led digital marketing campaigns and managed social media campaigns for large-scale events, such as: music concerts, the Pope’s visit to Colombia, Disney On Ice, fashion shows and launch events for music albums and technology products.

Barranquilla

Designed the digital communication strategy, successfully raised awareness of foundation events, and delivered effective online engagement and increased number of followers in all social media platforms. Coordinated and supervised cultural events to help vulnerable kids of at-risk communities.

Barranquilla

• Provided expertise in the development of the communication strategy for Colombia’s Sustainable Development Goals, a project for the National Planning Department.• Developed content for the Sustainable Development Goals’ website, including writing more than 90 published articles.• Organized and led market research by conducting focus groups with students, social leaders and members of the private and government sectors across Colombia and reviewed results to make communication decisions.

Calgary Y Alrededores, Canadá

• Managed internal communications and external media relations.• Created and coordinated the first public Latin American art gallery for amateurs in Calgary.• Planed and supported events for the Colombian community in Alberta such as Independence Day celebrations, presidential elections, concerts, speeches for public figures, etc.

Barranquilla, Colombia

• Managed event operations, planning, coordination and execution of ‘A Short Week’, a project in which university students produce film and edit a short film in one week.• Led and coordinated the planning, set up and execution of the event ‘BAQLAB’, a cinematographic experimental laboratory for international directors and producers.• Collaborated and partnered with sponsors and media to meet objectives of the festival.

Barranquilla, Colombia

Communication Advisory to local and community radio stations in the Caribbean Coast of Colombia.

Journalism And Communications Professional

Professor Assistant: + Media Production I (Given by Professor Alvaro Serje). + Media Production II (Given by Professor Vicky Vives). +.

International Exchange Study Program, Public Relations And Communications

Activities and Societies: Successfully completed all academic courses with outstanding grades and supported the Spanish Society Club.

Academic Baccalaureate