Responsible for the acquisition of new brands to our company’s portfolio. In charge of all the buying process, including presales, samples, demand planning and inventory management.

Lead and develop Decathlon Franchise across Central America, focusing on selecting and commercializing the best product range possible for the market.

Developing the ECCO brand across the region, including sales, marketing, merchandising, ranging, P&L among my primary responsibilities.• Increased Retail Net Sales by 18% in my first year at the company, by ranging products more align with the consumer needs, and by following the brands merchandising stories.• Established a commercial relationship with the biggest Department store in Panama, by helping them evacuate old inventory and guiding them with their merchandising, purchases and… Show more Developing the ECCO brand across the region, including sales, marketing, merchandising, ranging, P&L among my primary responsibilities.• Increased Retail Net Sales by 18% in my first year at the company, by ranging products more align with the consumer needs, and by following the brands merchandising stories.• Established a commercial relationship with the biggest Department store in Panama, by helping them evacuate old inventory and guiding them with their merchandising, purchases and product ranging.• Elaborated an expansion strategy plan for Colombia, which includes 4 retail stores, an ecommerce website and key accounts, including budget creation, business and marketing plan, and execution. Show less

Responsible for all aspect of Running Footwear Marketing and Ranging for Latin America.My biggest achievements were increasing Net Sales by 24% and Standard Margin in 3pp focusing on the key products for Retail, Wholesale and Ecom, and by elaborating key strategies for each channel and each type of consumer.I also improved range efficiency and Sell Thru across Retail, Wholesale and Ecom by analyzing Sell in and Sell out data. The product went down from 250 articles, to 200 articles… Show more Responsible for all aspect of Running Footwear Marketing and Ranging for Latin America.My biggest achievements were increasing Net Sales by 24% and Standard Margin in 3pp focusing on the key products for Retail, Wholesale and Ecom, and by elaborating key strategies for each channel and each type of consumer.I also improved range efficiency and Sell Thru across Retail, Wholesale and Ecom by analyzing Sell in and Sell out data. The product went down from 250 articles, to 200 articles, while efficiency went up 25%. Show less

Responsible for planning and executing the marketing strategy for Central America, Colombia, Venezuela, Ecuador and the Caribbean.I increased total NS by 10% Year over Year and Standard Margin by 5 pp in 2013. This was achieve by ranging products with better margin, more commercial to our target consumer, and by segmenting the product for each account.Also, i maximized sell thru at full price, by delivering an efficient range, decreasing inventory levels and discounts. I ranged a… Show more Responsible for planning and executing the marketing strategy for Central America, Colombia, Venezuela, Ecuador and the Caribbean.I increased total NS by 10% Year over Year and Standard Margin by 5 pp in 2013. This was achieve by ranging products with better margin, more commercial to our target consumer, and by segmenting the product for each account.Also, i maximized sell thru at full price, by delivering an efficient range, decreasing inventory levels and discounts. I ranged a specific line of products for our different channels and different locations, understanding the consumers shopping behavior and delivering the right type of product at the right price. Show less

Create and comercialize product ranges across Latin America, thru Project management and Commercial inputs.• Increased quality, Std Margin by 3pp and OTIF to 95%, in Footwear. I created a standardized tool to know beforehand how it was going to cost each type of product we made, and make decisions of producing or cutting each project.