Seek and secure new business prospects for the group generating increase in revenue, resulting in sustained growth and significantly increased business activities and profitability. This position involves reporting directly to the Group CEO.BUSINESS DEVELOPMENT-Partnering with existing brands (15 international brands) leading to a total revenue of more than 400M AED, presenting a total growth of 100% of pre-existing division revenue.-Secured an average margin guaranteeing a decent net profitability to the company.-Exploring new opportunities to capitalize on untapped areas within the company, directly influencing profitability.-Analyzing the market to pinpoint emerging categories.-Conducting a SWOT analysis to identify opportunities for potential mergers and acquisitions.-Identifying areas for introducing private label opportunities.-Maintaining and exceeding KPIs based on deliverables and profitability.-Developing a systematic approach encompassing all aspects of commercial terms and operational procedures.OPERATION MANAGEMENT: -Overseeing the consumer division, day to day activities, responsible for leading a team of 210 individuals and managing 35 international brands, contributing to a total revenue of AED310 million. -Identify areas for cost control improvement and drive impactful changes.-Enhance market share by prioritizing total client satisfaction and fostering referrals. -Successfully meet monthly, quarterly, and annual targets as well as brand KPIs. -Enhance the accuracy of budget forecasts by a variance of less than 10%.-Elevate market share of pre-existing brands by 10% through thorough customer demand analysis, leading to a significant increase in sales. -Optimize principal satisfaction and relationships to maximize support and drive increased revenues and profits.

-Identify and address areas for improvement in cost control and implement strategic changes.-Innovate new products and sales channels to drive business growth.-Expand market share by prioritizing total client satisfaction and adopting an opportunistic approach.-Successfully meet monthly, quarterly, and annual targets as well as KPIs.-Enhance the accuracy of budget forecasts by a variance of less than 15%. -Elevate market share by 20% through comprehensive customer demand analysis.

-BALADE FARMS is a dairy manufacturing facility with an associated distribution arm, specializing in the production and distribution of dairy products across the GCC. -Oversee the GCC region to ensure profitability and sustainable operations by analyzing processes and optimizing costs.-Develop leads and train a sales team.-Provide support for logistic and production issues and collaborate with respective managers to enhance the supply chain.

-A progressive career with Al Aqili, a diversified capital group. The company distributes food and non- food products. Employing 680 people with 1 billion AED turnovers.-Successfully developed strategies and repositioned the company through restructuring sales function and optimizing the use of the existing resources.-Minimized potential risks by diversifying company’s client’s portfolio to ensure 60% of sales to hypermarkets whilst the remaining 40% were distributed between the mini markets, groceries and wholesalers. -Leads a team of sales managers, service managers, regional finance managers, and warehouse managers with a total headcount of 680 employees.

-Successfully developed projects that improved the operational efficiency by 25% across channels -Spearheaded AAD and the competitors’ activities in terms of volume and market share, pricing, deals, etc.-Introduced Key Business Indicators (KBI) - external and internal such as, productivity ratios, number of productive calls, route profitability analysis, In-Trade Merchandising Opportunities (ITMO), weighted and numeric distribution.-Developed merchandising and promotional activities that enhanced the business by 20%

-Secured outstanding in-store presence by leading and training a team of sales and merchandising, and improving their performance regarding product knowledge and execution.-Created new and innovative trade marketing activities to increase brand awareness and sales volume.-Negotiated yearly contracts with Key customers, including rebate structure and promotion calendar.-Successfully created highly effective business networks with key clients.