Salaam! I'm Elias, a creative, data-driven, and results-oriented Business Strategy and Consumer Behavior consultant. With over 8 years of experience, I've worked with public and private entities, spearheading impactful projects. Business Strategy and Consumer Behavior are at the heartbeat of success in the modern business world.In my extensive career, I've been a driving force behind impactful projects such as Tanzania Destination Branding Guidelines (#TanzaniaUnforgettable) under the Ministry of Natural Resources and Tourism. Following this, I utilised these guidelines to design communication messages promoting Tanzania as a tourism destination during the AFCON U17 Finals in 2019 hosted in Dar Es Salaam under Tanzania Tourists Board and National Sports Council of Tanzania (in collaboration with Confederation of African Football (CAF)).My portfolio extends to implementing behavioural change campaigns in High Education Financing (#WeweNdoFuture) to foster responsible borrowing and graduate compliance in loans repayment under HESLB, heading marketing creatives for GSM Group's retail clusters (local and franchised brands), and collaborating with UNDP under the Safeguard Youth Program.Driven by a commitment to social impact, I've contributed significantly to youth entrepreneurship and enterprise development through programs like Ruge Mutahaba’s Fursa, reaching over 2 million Tanzanian youths annually across 15 regions. This experience, coupled with personal insights as a graduate enterprise founder (MAI Consultancy) and collaboration with clients like HESLB and the banking industry, paved the way for Shine Sokoni. This innovative solution tackles High Learning Graduate Unemployment by addressing financial literacy and skills mismatch, providing comprehensive support for career trajectory redesign, mentorship, and crucial industrial linkages.
Annually, 700,000 students enroll in Higher Learning institutions, yet few secure formal employment. By 2035, Shine Sokoni aims to reach 500,000 students and create over 100,000 High Learning graduate-led enterprises. Shine Sokoni is deeply committed to inclusivity, striving to provide equal opportunities regardless of gender, disability, geographical location, or family background. Beyond professional pursuits, I am an ideator and technology enthusiast, deriving joy from creative writing, coding, and audio-visual production.
Let's collaborate to make a lasting impact!