• Spearheading the global expansion of Natura's house of brands— including Sluggers, Dee Thai, and Lola—into new markets such as Arizona, Massachusetts, Michigan, New York, New Jersey, Nevada, Missouri, Canada, Germany, UK and beyond.• Develope strategic plans and executed market entry strategies to drive brand awareness and increase market share in the new regions.• Collaborate with cross-functional teams to ensure seamless implementation of expansion initiatives and achieve company growth targets.

Cohen Connection is a dedicated platform committed to cultivating connections that pave the way for exceptional outcomes.My core areas of specialization encompass brand development, product development, strategic market entry, negotiation prowess, conflict resolution, revenue optimization, and fundraising endeavors.

Cohen Connection Consulting • Spearheaded strategic initiatives with national and international partners to optimize revenue channels.• Negotiated a pioneering innovation partnership with The Cannabist, leading to substantial advancements in THCV genetics supply chain.• Forged strategic alliances with industry giants such as Natura and Native Roots to introduce THCV consumer packaged goods, significantly boosting company revenue.• Orchestrated the largest THCV oil sale in company history and pioneered the first nationwide THCV brand partnership across six states in the USA.• Cultivated essential partnerships with THCV suppliers to refine and produce oil alongside leading operators in Nevada and Colorado.

• Launched TRP's House of Brands in four states, achieving 70-80% margins and $2M in new revenue.• Closed 150 new accounts in California within 100 days.• Oversaw national joint venture partnerships and M&A division to drive brand expansion.• Generated over $3M in new revenue and accounted for 90% of wholesale revenue, adding $1.5M.• Led expansion into key markets including MI, MA, FL, NV, CO, and AZ.

Cohen Connection Consulting • Overhauled sales processes and client onboarding experience.• Played a key role in rebranding MRX Technologies.• Revamped sales training and created a sales resource center for over 30 employees.• Enhanced sales and marketing collateral to better target audiences.• Managed sales forecasts, pipelines, and reporting systems.• Led a sales team of 15 employees.

• Expanded the Select brand into twelve states and three countries, generating over $100M in new revenue.• Formed partnerships with national MSOs, driving $20M in new revenue.• Top revenue producer with over $200M in revenue.• Managed a national sales team of 12 State Directors and 40 AEs.

• Top revenue producer, generating over $100M annually.• Led the Business Development expansion team, driving $45M in new revenue.• Oversaw key international partnerships, adding $4M in revenue.• Secured white label partners, generating $10M in new revenue.• Managed and mentored 25 employees, overseeing enterprise accounts and sales partnerships.

• Distinguished as the top revenue producer at Cura Cannabis Solutions.• Accountable for generating over $70 million, representing more than 11% of the annual sales revenue.• Led the Business Development expansion team, driving strategic growth initiatives.• Played a pivotal role in overseeing key International CBD partnerships.• Provided guidance to White Label partners on sales trends, product SKUs, sell-through initiatives, and educational efforts.• Conducted training and mentoring sessions for critical sales personnel.• Managed all major platinum accounts and sales partnerships.• Collaborated closely with the CEO, President, and SVP of Sales to achieve company sales objectives.• Established the groundbreaking Eaze partnership, marking the first B2B collaboration and the largest sale in the company's history.

• Oversaw all wholesale partnerships and sales operations.• Achieved a significant milestone by doubling wholesale clients from 11 to 22 within a single month.• Earned selection as one of only four employees out of 130 for the California launch initiative.• Spearheaded the development of the new Cura Cannabis Solutions website.• Cultivated diverse wholesale partnerships, including esteemed brands such as Chalice Farm, Grön Chocolate, Wyld Edibles, She Don't Know, Smokiez, Wana, Laurie & MaryJane, Botanica PDX, Gaia Bounty, Medicine Farm Botanicals, Jolly Greens, Sconed, That Taffy & Reefer Rolls, and many others.

• Spearheaded the acquisition of all brands to be showcased and promoted on The Daily Leaf's website.• Orchestrated and managed all aspects of media creation and editing for brands associated with The Daily Leaf.

• Achieved top sales performance, generating $840K in six months.• Developed B2B marketing assets for digital and print platforms.• Created marketing proposals and pitch decks, securing new brands and products for distribution.• Partnered with top brands for Oregon distribution, adding $2M in annual revenue.• Captured and edited brand, product, and promotional media content.

• Developed and executed all digital and physical marketing campaigns.• Coordinated industry networking events across Oregon.• Streamlined new member onboarding, securing ten new members in two weeks.• Cultivated relationships with key stakeholders and governmental entities.• Managed all communications with OCBC members and external parties.

• Directed the development and execution of comprehensive digital and physical marketing materials and campaigns.• Supervised the creation and deployment of digital and print advertisement materials and campaigns.• Orchestrated all email communications, ensuring timely and effective messaging.• Managed a quarterly marketing/advertisement budget of $25,000.• Cultivated and nurtured all social media channels, notably expanding Twitter followers from 380 to over 1,150 and Instagram followers from 289 to over 4,450 in 90 days.• Provided strategic guidance on product purchasing and inventory control.• Established strategic B2B partnerships aimed at enhancing brand value, fostering profit sharing, and increasing company exposure.• Initiated cross-promotional initiatives, product deals, and daily/weekly sales collaborations with leading and established brands in Oregon.• Proactively sought out emerging high-end concentrate and edible brands, securing exclusive distribution rights at Human Collective.• Oversaw all in-store and off-site events hosted or sponsored by Human Collective.• Managed in-store promotions, drawings, and giveaways to enhance customer engagement.• Developed innovative customer referral and loyalty point programs to incentivize repeat business.• Fostered strong relationships with key vendors, resulting in enhanced exposure and increased sales for specific products.

• Managed interactive media sales and client relationships.• Assisted in onboarding brands and creators, establishing a new revenue stream.• Coordinated travel logistics and managed expense reports.• Led digital transformation using CRM tools like Salesforce, increasing sales conversions by 12%.• Collaborated on location scouting for media productions and analyzed video performance metrics.

• Positioned Palo Alto's CEO as a mentor and panelist at SXSW Accelerator Pitch Competition.• Cultivated partnerships with SXSW, integrating LivePlan as a scoring mechanism and guide.• Opened new sales channels, generating $10M+ in new revenue.• Secured B2B transactions, adding $2M in revenue.• Launched the Princeton Entrepreneurs' Network website.• Developed relationships with industry figures to enhance content for Palo Alto's Bplans blog.

• Conducted in-depth research and analysis to identify High Click-Through Rate (CTR) keywords with low Conversion Percentages (Conv %).• Employed advanced filtering techniques to identify and prioritize keywords not appearing on the first page of search results, sorting them by highest bid price.• Established a weekly Search Engine Results Page (SERP) Analysis to monitor performance and identify opportunities for optimization.• Implemented enhanced internal linking strategies, ensuring seamless navigation from landing pages to relevant articles and industry reports.• Experimented with alternative search engines for Mplans.com, Bplans.com, and Liveplan.com to explore new avenues for traffic acquisition.• Conducted ongoing housekeeping to address 404 errors across all six websites, ensuring a smooth user experience.• Identified industry-specific articles on bplans.com and strategically added links to appropriate sample plan categories to enhance user engagement.• Designed and curated a series of social media images for all Palo Alto Software-associated social media platforms, enhancing visual branding and engagement.• Compiled a comprehensive spreadsheet of contributors' names, emails, and relevant profile links for streamlined updating and tracking processes.

• Strategized and executed events and concerts, fostering strong relationships with venue executives and ensuring seamless operations.• Successfully marketed Brooks Robertson across diverse social media platforms, resulting in boosted concert attendance and expanded online following.

• Collaborated with executives and interns to devise innovative marketing strategies, fostering an environment of imaginative idea exchange.• Authored comprehensive reports outlining and analyzing financial and marketing industry trends for MGK and French Montana.• Managed detailed paperwork, coordinated event logistics, and effectively delegated team duties to ensure smooth operations.

• Contributed to studio production by assisting with equipment maintenance and ensuring optimal sound quality, while also participating in music and beat development.• Orchestrated comprehensive online activities encompassing email communications, social media management, website enhancements, and initiatives for brand image and market expansion.

• Pioneered innovative online marketing and sales methods tailored to the unique brands affiliated with Red Car Records.• Formulated strategic approaches to empower the music industry amid the digital transformation, ensuring sustained growth and relevance.

• Provided comprehensive in-studio assistance during recording sessions, ensuring smooth operations.• Collaborated closely with artists to develop creative ideas and concepts to enhance recordings.

• Played a key role in executing guerrilla marketing campaigns and facilitating online sales of Nike products.• Crafted 12 community-based marketing proposals aimed at promoting Nike products and supporting athletes.• Fostered partnerships with local nonprofit organizations to organize track and field fundraisers, aligning with Nike's community engagement initiatives.• Managed athlete logistics, including registration and orientation, at the University of Oregon, ensuring seamless experiences for participants.

• Distinguished as one of only fifteen students chosen from across the nation to participate in a prestigious two-week music business program.• Engaged with a diverse array of industry experts including producers, music critics, event promoters, managers, entertainment lawyers, and marketing/advertising agencies, gaining invaluable insights into various career trajectories within the music industry.• Deepened understanding of critical issues arising during the digitalization of the music industry, equipping myself with essential knowledge and skills to navigate this evolving landscape.