Eli Baskin Email & Phone Number

Hod Hasharon, Il

Atlanta, Georgia, Us

Il

• Managed and scaled up all data analytics, data engineering and data science activities in Arpeely, an ad-tech company, to handle sub 100ms decision making in Real Time Bidding domain. • Built and trained an excellent management team of directors and team leaders to lead their departments and teams to achieve company goals.• Managed the roadmap and sprint activities of the data department.• Outlined the long-term roadmap.• Petabytes of data, Real time decision making

Mountain View, Ca, Us

Built and managed all data activities of a unicorn company, across two groups and five teams (40+ people, 5 teams: Data Science, ML Ops, Data Engineering, Product Analytics and Business Analytics): • Data Products. The group created data products and consisted of ML engineers and data scientists. It designed and delivered novel data science and engineering products that optimize Tango's content and customer experience, such as:- Recommendation engines which make real-time in-product decisions, based on real time processing of big data generated by users.- Patented moderation system, for real-time streaming platforms. • BI/BA. The group creates the infrastructure required to help the company to make the right business decisions; identify and realize business opportunities based on user behavior analytics and global trends.

New York, Ny, Us

• Copilot is an automated Customer Experience platform, for consumer electronics companies.• As the VP Data, I was responsible for creating a solution for a generic Data Warehouse, own the product lifecycle from initial concept to delivery for data products, creating the data strategy & roadmap and taking a major role in product decisions and processes.• Designed the solution of the Email Marketing Campaign Management System, based on the DWH.• Acted as a member of the product steering team, which included the CEO, CTO, VP Product, and myself.

Ramat Gan, Israel, Il

Served as the GM of the Growth division at Zemingo. PandaPepper was a mobile-first Analytics and Marketing company, serving as a trusted adviser to global brands. It was part of the Zemingo Group - the largest mobile group in Israel. • Copilot. We developed the data gathering and processing layer of the world's first Consumer IoT platform, "Copilot". It is a fully integrated Consumer IoT platform, focused on increasing customer satisfaction, retention and lifetime value. It allows our customers to build strong relationships with their users, that will deliver value and drive revenue.• Data vertical. Utilizing data analytics, user engagement (CRM) and user acquisition, to help our customers understand their user base.• User acquisition. I was responsible for managing a small team of PPC experts, that helped a few selected customers achieve impressive growth rate.

Ramat Gan, Israel, Il

• Established the Business Data department, which is responsible for all aspects of managing the marketing and usage data.• Responsible for:o Finding new ways to use data to get actionable insightso Designing data and BI solutions, based on Amazon Web Services infrastructureo Creating the vision, yearly work plan and focus for the departmento Recruiting, training, and managing data-oriented professionals

New York, Ny, Us

• Founded the CRM department - Campaign Management, Email Marketing and Customer Analytics teams• Developed an SQL-based marketing automation system (campaign management) and managed its integration with various communication systems• Implemented best practices in these fields, combining technical abilities and understanding of the business to drive value and improve the funnel (signup to established customer)• Positioned the CRM department as marketing enabler • Created cooperation with most of the departments within the company, to manage and improve communication with Payoneer customers both in marketing and operational emails• Managed integration of systems within Payoneer infrastructure, such as Optimove and Silverpop• Created customer tiering segmentation, to enable the company to focus its efforts on the most valuable customers first• Created customer activity segmentation, based on Fourier analysis of customer behavior.• Created weekly analytics dashboard that was distributed to all major company functions, regarding the week-on-week changes in customer behavior

London, England, Gb

• Re-positioned the analytics team to align with the business requirements to provide fast and insightful results, upon each the business can act• Was in charge of major game-changing projects:- Unified Value Segmentation, an initiative that provides the business a single customer value across all verticals- Activity Segmentation, using tools from the advanced mathematics world, such as Fourier analysis- VIP analysis

London, England, Gb

• Developed automatic campaign management processes using MS-SQL to increase campaign throughput • Supported CRM executives in making CRM & Marketing decisions• Supported the analytics team in their day-to-day operations• Established a 'can-do-it' approach with Campaign Management clients

Herzliya Pituach, Israel, Il

• Implemented marketing campaigns using Affinium CM software (UNICA) and MS SQL.• Established interfaces with internal customers such as CRM, Web, copywriters and the creative team while understanding needs and complexities.• Used BO (Business Objects) to retrieve and analyze operational data.

Master Of Business Administration - Mba, Honors Mba

Bsc, Nuclear Engineering