Key Responsibilities:- Led the rebranding effort, transforming our company logo and corporate image. This revitalized our brand and made it more modern and relevant.- Ensured that all creative work, marketing materials, and communications followed our brand guidelines, creating a consistent brand look that strengthened recognition and loyalty.- Designed interfaces for our BRMB Maps web map and mobile app, resulting in higher user satisfaction and adoption rates.- Designed the map look in Version 2 of the BRMB Maps app. This encompassed icon design, trail and land overlays, and colour selection for various land classifications and adventures.- Created designs for online and print marketing campaigns, engaging both B2B and B2C audiences and driving conversions.- Developed designs and marketing concepts for newsletters, social media, catalogues, flyers, accessories, clothing, product displays, and trade shows.- Coordinated production and design teams for Backroad Maps, printed maps, books, and mobile apps, ensuring efficient workflows and high-quality products.

My primary responsibility was to establish and maintain a cohesive brand identity that resonated with both B2B and B2C audiences.Key Responsibilities:- Developed and implemented a comprehensive branding strategy aligned with the company's vision and values.- Collaborated with the President, Vice President, and Sales Manager to assess market positioning, analyze trends, and define the brand's unique value proposition.- Collaborated with the sales and mapping teams to create design themes and graphics that conveyed the brand's essence in online and print products and marketing campaigns.- Advocated the brand's visual identity by overseeing the production of marketing materials, including brochures, catalogs, flyers, accessories, clothing, product displays, and trade show displays.- Assured that all creative outputs were in line with the established brand guidelines, maintaining consistency and a distinct brand voice.- Played a key role in the development of the user interface for the new BRMB website, focusing on brand representation to enhance user experience and brand perception.- Conceptualized and designed HubSpot landing pages for flash promotions, infusing brand elements for a cohesive customer journey.- Monitored and optimized Google Advertising, Facebook Ads, and Amazon Ads to align with the brand's messaging and identity.

My primary responsibilities included designing layouts and covers for maps and guides, contributing to graphics, and marketing materials, such as brochures, catalogs, flyers, accessories, apparel, exhibition stands, and event setups.I participated in the design of advertising campaigns, photo/video shoots, and social media initiatives, collaborating with other graphic designers, marketing managers, and sales managers. This teamwork allowed me to gain insights into the creative and strategic aspects of the industry.Key Contributions:- Collaborated with the creative team to deliver eye-catching designs that resonated with our target audience.- Contributed to the planning and execution of various marketing campaigns, ensuring brand consistency and message effectiveness.- Leveraged a diverse set of tools, including InDesign, Illustrator, Photoshop, Lightroom, After Effects, Acrobat Pro, Flash, Magento, Mail Chimp, Campaign Monitor, Facebook & Instagram for Business, Google Docs/Sheets, Producteev, and Microsoft Office.