Eli Cohen Email & Phone Number

London, England, United Kingdom

Data Analysis• Leverage multiple data sources and data tools to deliver ad-hoc customer analysis & reporting• Oversee and enhance reporting on key customer metrics: performance of campaigns, database• quality, purchase behaviour• Update existing client & campaign reporting and share with stakeholders (including boutiques)• Use technologies and platforms available to maximise insight opportunities: Salesforce, SAP BI,• LookerImplementation of Marketing campaigns• Support the Client team in the preparation and execution of marketing campaigns• Refine and translate business requirements to build targeted audiences using SQL• Set up, schedule, automate marketing campaigns on Salesforce for one-to-many activations or• clienteling• Set up parameters for new campaigns in Clienteling appDatabase Management• Monitor data quality• Organize and execute ongoing cleansing of the client database• Manage client reassignment process with the boutiques

9byIWC represents a 'first in an industry' which from the outside in, may be perceived as having a ‘closed door’. Such perceptions can be quashed.Through 9byIWC we want to showcase the beautiful variety of passion points held by University students, be that through watchmaking itself, art, skateboarding or any other variety of interests that make us tick.Importantly, here you will find a platform where the microphone, camera and keyboard, are in the hands of today’s youth, sharing their perspectives and content through inside access to IWC.

Gibraltar

I initiate and develop client relationships from initial contact to after-sales service. The initial contact results from my marketing efforts on social media platforms, specifically Instagram & Facebook. I create content and plan campaigns to maximise the benefits to be gained from social media, by anticipating purchases from both new and existing clients. These relationships are then successfully further developed in-store and online.

London, England, United Kingdom

• Own and manage the weekly, monthly and ad-hoc reporting of Digital Marketing activities; and bring improvements to base actions on data insights• Support the Digital Marketing Manager in the analysis of the Digital Marketing activities and CRM• Assist the Digital Marketing Manager in running the daily operations of the Digital Marketing activities• Manage and control Marketing Budget to optimised ROI and processing invoicing• Partner scouting (agencies, publishers, etc.) and management and campaign coordination: liaise all stakeholder to produce all the campaign assets (images, Landing pages, UTM code, etc.)• Identify and focus on key project/s where the desired outcome is the presentation of a business case where Montblanc is presented with recommendations given a specific scenario• Work in the coordination with all marketing activations with partners and e-retailers• Support Trade team with ad-hoc business actions and reporting

Gibraltar

I currently manage the Social Media profiles for Cohen & Massias, a prominent retailer with a presence on the Main Street of Gibraltar for over 60 years. This role consists of communicating and interacting with clients both online and F2F. Additionally, on a regular basis, I interact with professionals of different levels as well as 3rd party marketing agency. In order to engage clients online, I create content tailored to the platform being published on. This content follows a brand strategy and sequel according to the brands being shared/ seasons and the general Cohen & Massias brand image. Facebook Ads Manager is often used so I can publish targeted ads for specific regions, ages, interests, locations, etc.

London, England, United Kingdom

Joining a professional and friendly team enabled me to settle very easily and quickly despite the challenges presented by COVID-19. Throughout these unprecedented times, I was trusted to handle client (GPs, surgeries, health centers, etc.) requirements and requests. On a daily basis, I answered over 100 calls and took the necessary measures to ensure client satisfaction and order fulfillment. Successfully resolving client issues ranging from financial issues to misplaced orders enabled me to meet personal and team goals.At the start of the first lockdown, I efficiently and effectively adapted to work from home exceeding KPI targets. Understanding the details of my tasks and how to complete them efficiently and effectively really enabled me to progress in this position. Understanding client's requests and pain-points enabled me to provide a complete service. Due to study commitments I had to kindly reject a long-term job position.

Gibraltar

A passion for watches and motivation for the ultimate client experience really enabled me to perform outstandingly. Being trilingual accompanied by my experience of interacting with various cultures allowed me to understand and therefore exceed client expectations. This process of providing the ultimate client experience involved satisfactory service before, during and after sale. Considering my leadership qualities, I demonstrated immense value in forming part of a phenomenal team. My colleagues had gained priceless experience and knowledge from attending TAG Heuer training in both Switzerland and Madrid. Combing these skills and our motivation to provide the ultimate experience, we were able to exceed both team and personal goals. My understanding and appreciation of luxury goods parallel to providing the perfect experience transformed this traditional ‘9 to 5’ job into a genuinely enjoyable experience!

Albany, New York Area

BS in Liberal Arts and SciencesModules include: Mathematics (including statistics and mechanics), Economics (Micro & Macro), Biology, Information Literacy, Spanish, Modern Hebrew, English Language.

Gibraltar

During this experience, I am fortunate to have learnt and contributed on various fronts. Primarily, I observed managers and directors running background logistics ensuring a smooth-running business. Secondly, I created Instagram and Facebook pages for the firm which represents several brands besides for TAG Heuer. Content writing and actively engaging with followers provided a platform for consumers to engage and learn more. Experiencing success from such platforms led to these services being outsourced the following year. Lastly, I was able to portray my interpersonal skills ensuring customer satisfaction through the sales process.

Gibraltar

During this placement working alongside directors and associated I gained valuable first-hand experience in auditing and managing accounts. Communicating with high profile clients helped refine my communicative skills. I displayed clear and constructive forms of communication maintaining productive relationships. Conducting background checks and further investigations when necessary to ensure the authenticity of clients using KYC systems. Understanding the functions and features of such systems enabled me to conduct such checks more thoroughly and efficiently. Lastly, I applied organised and logical methods to ensure efficiency when converting the office into a paperless environment.

Gibraltar

• Dealt with brands including: Cartier, IWC, TAG Heuer, Longines and others. • Reached personal and corporate expectations selling a total of 64 items in 6 weeks. • Initiated Facebook and Instagram pages, creating a social community, copy-writing and managing content, successfully driving in-store and online sales. • Manage stock movement in between shops.• Quickly understood the internal system allowing me to work independently when need be.

Gibraltar

• Sales assistant for luxury hand bags and suitcases.• Ability to effectively interact with locals and tourists, exemplifying understanding of foreign cultures and languages. • Efficiently manage stock levels, ensuring in-store stock levels were met as well as warehouse organisation and maintenance of stock.

Msc, Marketing

Activities and Societies: Focus on: Marketing and Services Management Contemporary Issues in Consumer Research Marketing International.

Liberal Arts, Liberal Arts And Sciences, General Studies And Humanities

Education record

Activities and Societies: A-Levels Information and Communication Technology (B), Mathematics (C), Economics (C).