Lidia E. Email & Phone Number

Texas, United States

Texas, United States

Manages content ideation, scheduling, posting, and engagement for the official Doritos social media platforms, a global Frito Lay snack brand under PepsiCo.- Develops brand affinity by engaging with consumers and fans through at least 100+ responses a week.- Delivers copywriting for Doritos social and brand teams by creating strategic copy for the use ofcampaign messaging, day-to-day content, and consumer engagement.- Identifies KPI’s through organizing weekly metric status reports for high-level visibility distribution.

- Managed between 10 - 20 accounts for social media strategy implementation and content creation. - Presented strategic brand assessments and actionable insights for new and existing clients.- Performed market-based research to identify key growth strategies.- Analyzed monthly data to create client reports and reposition overall social media strategy.- Developed other marketing materials including copywriting work.

-Collaborated with marketing team to create newsletters, press releases, take minutes during team meetings, and helped conduct a 2020 campaign video. -Main focus was to create content involving COVID relief and how to better serve and meet the needs of Denton County residents.

-Responsible for creating social media content, newsletters, and other copywriting work for a nonprofit that creates STEM based programming that aims to introduce engineering concepts to students early on.-Conducted a summer campaign in collaboration with other DFW nonprofits to distribute 500 "LED Bracelet Kits" to school aged children throughout the metroplex.

Bachelor Of Business Administration - Bba, Marketing

High School Diploma