* Managed more than 58 brands, involved in every aspect of the buying, brand margin negations, entering new brands to the store etc. with a team of 138 staff members and 11 managers.* Liaised with superior to make decisions for operational activities and set strategic goals. Controller cost price, selling price, margin and profit.* Planned and monitored the day-to-day running of business to ensure smooth progress, supervised staff from different departments and provided constructive feedback.* Maintained effective internal communications to ensure that all relevant team functions are kept informed of the objectives.* Worked with department heads and senior management to get the best performance from, identified current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.* Reviewed financial information P&L and EBITA to adjust operational budgets to promote profitability, ensured financial targets and other agreed targets are met in all departments.* Marketed merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.* Maintained operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.* Communicated company strategy, business priorities and targets for the Stores Teams and ensured systems in place to enable the shop managers to receive the information in a timely manner.* Generated ideas about future retail activities to ensure a cutting-edge strategy, maintained up to date knowledge of the marketplace, competitors and trends.* Constantly reviewed financial data and supported the Managers in providing realistic input into the sales budgets, liaised with superior to make decisions for operational activities and set strategic goals. Controlled cost price, selling price, margin and profit & EBITA

- Operation: Actively use sales information to make business decisions to maximize sales opportunities through commerciality & outstanding customer service.- Provide clear direction & ensure co-operation between all areas of the store team.- Ensure sales team deliver highest possible levels of customer service in store & that this is prioritized at all times to maximize sales.- Ensure the store consistently reflects highest possible standards of merchandizing, housekeeping, and recovery.- Regularly monitor & review layouts to ensure the best & worst selling lines are correctly positioned.- Accurately & efficiently communicate any stock issue, ideas or recommendations to the brand merchandizing team.- Actively seek & exploit all additional opportunities to promote sales.- Ensure that staff & management team coverage to maximum at peak trading periods & store have the right people in the right place at the right time.- Visual: To manage the VM team & store Employees to contribute to achieving sales targets & drive sales through effective store layouts & window displays. Ensure visual displays are commercial, share Best Practice & focus on current trends whilst maintaining Company & host brand integrity.- Ensure that all merchandize are correctly received & displayed on the sales floor.- Follow visual merchandising guidelines, ensuring all garments are displayed on the shop floor & garments care standards are consistently maintained.- Aware of the current season trends & visual layout.- Ensure that all management are well informed of the collection, advertising campaigns, promotion, sales activities & other company projects.

- Managing and motivating a team to increase sales and ensure efficiency.- Managing stock levels and making key decisions about stock control.- Analyzing sales figures and forecasting future sales.- Analyzing and interpreting trends to facilitate planning.- Using information technology to record sales figures, for data analysis and forward planning.- Dealing with staffing issues such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development.- Ensuring standards for quality, customer service and health and safety are met.- Organizing special promotions, displays and events.- Updating colleagues on business performance, new initiatives and other pertinent issues.- Ensure that all merchandize is correctly received & displayed on the sales floor.- Ensure that the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues.- Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing.- Ensure that all management are well informed of the collection, advertising campaigns, promotions, sales activities & other company projects.- Initiate & drive the highest possible standards of in-store visual impact, merchandising & layout within divisional guidelines.- Responsible for ensuring that the team & store comply with all company, brand, and government policies, procedures, processes and guidelines.

- Work with teams to deliver & maintain exemplary standards of visual merchandizing in stores including promotion recommendations, & implementation. - Champion the brand in stores & create a two way feedback loop with the brand teams to enhance business performance, including recommendations for promotion or mark down. - Contribute to all aspects of business development including new store openings & recommendations for closure. Liaise with internal / external parties to facilitate. Decide, implement & deliver brand identity to all local Markets. - Ensure internal / external customer service is excellent through brand specific & company wide training initiatives. - Establish processes & procedures to deliver Best Practice across all stores. - Plan events & initiatives with support team & weekly activity schedules, visit stores to ensure standards are being met. - Train & develop VM team & deliver seasonal workshops, & ensure personal development plans are complete for all team. - Maximize the potential of store and Area management through performance management, coaching, & identifying development opportunities to ensure all stores are staffed correctly including succession planning & ongoing monitoring of manpower planning. - Recommend visual style of promotion & source materials according to pre-decided budget. - Build external networks to understand market trends & competitor activity that once fed back into central teams allows us to maintain a competitive advantage.