Owner & CMO at L7 MKT. Lopes holds a bachelor's degree in business administration with a specialization in marketing and information technology focused on data analysis. He has 22 years of experience, starting his professional career in the 2000s, when for 7 years he dedicated himself to information technology focused on promotional campaigns and sales incentives. In 2008, he started to undertake digital marketing by opening the agency L7 MKT with a specific focus on performance media. To this day, it accelerates business, seeking the best return on investment and making decisions based on data analysis. In a nutshell, he defines himself, along with his team, as "ROI hunters".