Elias Wakim Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

Heading the Operations of the largest classified business covering Middle East and Egypt Create new revenue streams capitalizing on our distribution strength and presence in more than 33 citiesDevelop the Automation system for the group and set the digital strategy across the various platforms.

Dubai

UG Business UnitEstablish the Magazines business unit for the group including existing titles management, opening new markets and launching new titles Standardize the publishing unit for the group across different market Build the Central Content Unit to create synergy between branches and exchange content and deliver better qualityBuild the commercial and marketing strategy for the MagazinesTurn most of the departments from cost centers to profit centers

Manage the commercial teams of the group and responsible for target achievement of the all group revenueSet the commercial policies for the group Media Recruit train follow up on the sales team in various market mainly KSA, UAE and Kuwait

Joint venture of Kuwait United Company and Makshaf Riyadh Launching the Saudi version of Al Hayat in KSA with 3 different content and Ad editions in the major regions of KSA Manage to reach 75000 paid subscribers for Al Hayat from the first year and place Al Hayat as the 4th most read Saudi newspaper after being the 9th a year before Compose an innovative pricing strategy for the split run editions based on distribution and penetrationEstablish sales strategy for direct clients and International agencies

UAE Kuwait United Company for Publishing,Advertising and DistributionShoot - Al Waseet - Mobile Affiche - Layalina MagazineManaging the 3 operations in UAE, Primary Job Responsibility: Managing relation with clients, banks and employees.Setting annual forecast and marketing plan for the company's overall activities.Development and Growth strategy, Monitoring of works, daily planning.Accountable on Sales and Profit attainment.Achieved a compounded average yearly Growth Rate of 40% first year and 15% second yearAchieved the launch of Shoot operation and turn it to profit since the first yearDevelop Abu Dhabi which was stagnant and increase profits The Objectives in UAE were to turn the operation to profits for Al Waseet and launch Shoot (Sports Marketing) in Dubai and Abu Dhabi both objectives were achieved.Develop Shoot in KSA (Started in Oct 003

Kuwait United Company for Publishing, Advertising and DistributionAl Waseet, Waseet Classified, Shoot Shoot is a sport marketing concept with the aim of promoting stadium entry tickets through marketing.Build Sales and Marketing Strategy for the companyDevelop new channel of salesEstablish contacts with media to increase awareness and reduce cost of mediaDevelop a PR program with the federation and International clubs to build synergy and cooperation to improve football development in the regionBuild a PR program for the sport press, federation and the players.

Kuwait United Company for Publishing, Advertising and DistributionAl Waseet, Waseet Classified - Free Weekly PublicationRestructuring the company after 10 years of structure Implement new sales strategy, exploring new categories of customers.Implement ISO 9001 standardTurn the Publication from 6 columns to 8 columns which save 33% on papers( This was applied in all the markets)Motivate the team

Plan and follow-up on the implementation of all Marketing activities.Build the operation Manual for various brandsHands on in developing various brands New stores Opening - Site selection, Brand Menu, etc Build the required brand image, meet sales budget on various channels, home delivery, marketing kid's meal, drive-thru installation, birthday parties.Organize the ATL and BTL activities

Execute marketing plans and build a distribution zone for the chain. Develop new stores strategy - Market research, site selection recruitment

Cosmetic and capillary products distributors.Responsible for building a distribution network and elaborating sale plans for the sales team.

Manufacturer & distributor of capillary products.Marketing & Commercial DepartmentAnalyzing Market studies, follow-up of the sales force.

Cosmetics and Perfumes Labs.Taking in charge clients Portfolio.

Master, Economics (Business Strategy)

Bachelor Of Arts, Economics (Industrial Economy)

Baccalaureate, Experimental Sciences