As a freelance copywriter, I:• Write promotional web and book cover copy for 10+ new titles per year

As a marketing manager, I:• Manage 10+ marketing campaigns to retain and engage 50K+ existing members and recruit new members• Co-lead marketing efforts for $19M annual membership renewal campaign • Tailor web, email, social, and print copy to professionals across varying job functions and career stages• Leverage data and insights including member personas, focus groups, A/B testing, and Google Analytics to refine tactics• Collaborate with Creative and Branding and Communications teams to develop toolkits of engaging visuals and suggested copy for regional chapters to communicate the value of membership• Led cross-departmental efforts to engage younger members with a newsletter redesign and video campaign• Championed the creation of newsletter promoting member-generated multimedia content (e.g., webinars, podcasts)• Joined a cross-functional team that designed and tested an online platform for members to connect with each other, collaborate on projects, and find mentors and mentees• Was a member of pilot cohort for intrapreneurship program encouraging innovation and growth mindset

As an interim marketing manager, I:• Managed the workflow for ACC’s primary Board exam prep resource to meet publication timeline• Collaborated across internal departments and with on-site and off-site contractors to meet key deadlines• Authored copy for educational offerings, e-mail marketing, and annual conference collateral

As a digital content creator, I:• Developed educational content for Fluencia, an online Spanish-language learning program with 500K+ users• Interacted directly with end users and leveraged feedback to optimize the program• Analyzed data and insights from user testing to shape the structure of an online bilingual dictionary• Reviewed and edited the work of outside contractors responsible for writing new dictionary entries

As a production associate, I:• Wrote, edited, and proofread copy for four different biannual trade catalogs mailed to thousands of accounts• Verified accuracy of book records from new clients prior to publication on company’s B2B and B2C website

As the Spanish-language sales representative, I: • Coordinated marketing and sales efforts for 40+ accounts, achieving YOY sales growth for four years• Curated content for monthly email newsletters in both English and Spanish to maintain relevance• Advised clients on title selection and pricing for the US market and ensured delivery of data and inventory• Represented the company and its products at tradeshows throughout the United States and in Mexico

As a Senior International Territory Manager, I:• Achieved a 17% year-over-year sales increase and was recognized at a company-wide sales conference for opening the greatest number of new international accounts• Expanded the Mexican client base by working in tandem with the Operations Department to develop new and cost-effective shipping solutions• Analyzed clients’ order histories to recommend new pricing plans that stimulated repeat business• Liaised between the Accounting Department and clients to resolve and head off any financial issues• Traveled to Brazil, Germany, Mexico, South Africa, and Spain to attend trade shows and assess clients’ needs and operations firsthand

As an International Territory Manager, I:• Spearheaded sales and marketing efforts for Latin America, the Caribbean, Spain, Portugal, Africa, and the Middle East, achieving double-digit, year-over-year sales increases each year