Elif Zülfikar Email and Phone Number

• Skilled in consumer behavior, consumer insight and marketing strategy. Experienced on qualitative research methods and techniques online&offline including in-depth interviews, cognitive interviews, dyads, triads, in-home visits, focus group discussions, ethnographic studies, shop alongs, observational research techniques, projective techniques, semiotic analysis, mobile qualitative research and UX research techniques. • Responsible from all aspects of market research project management: - Preparing Proposals, - Project Organization, - Project Management, - Client Liaison, including attendance at brief meetings & debriefs,- Moderation, - Analyzing & Producting Insight- Preparing research reports & presentations with a storytelling of Ad-Hoc qualitative research mainly on Telecommunication, FMCG (like Foods & Snacks, Beverages, Personal Care, Baby Care, Dairy Products, Femcare), Retail & Shopper, Finance & Insurance categories, Medical, Automotive, White Goods & Small House Appliances, Cookware, Technology, OTC, IT&software, E-commerce. • Keen interests in Sociology, Philosophy, TV Series, Creative Writing, Art and Culture, Art works, Editing, Cinema, Cinematography, Media and Marketing, Interrelationships of Media and Advertising, Communication and Media, Advertising, Marketing, Media Research, Strategic Planning