Elif Ozer Havan Email & Phone Number

Fribourg, Switzerland

Istanbul, Turkey

- Developed and executed a strategic, long-term vision to enhance the digital experience for customers on normod.com and normod.de, focusing on user engagement and satisfaction.- Employed a variety of methodologies and tools for ideation, design, and execution, guided by a meticulously crafted product roadmap to ensure alignment with business goals.- Concentrated on a holistic approach to product development, encompassing analytics, testing, implementation, and UX/UI design, coupled with benchmarking to maintain competitive edge.- Conducted in-depth research, wireframing, prototyping, and development of information architectures tailored to the specific needs of the Turkish and German markets.- Spearheaded email marketing campaigns using Klaviyo, focusing on targeted content strategies and data-driven approaches to maximize engagement and conversion rates.

İstanbul, Türkiye

- Managed digital merchandising for the LEGO Group in Turkey, Israel, and Greece, focusing on eCommerce players, toy specialists, and department stores.- Enhanced digital content across branding, marketing, and sales, including product pages, campaign mechanics, and customer support.- Developed creative eCommerce banners and implemented landing pages for LEGO Online Brand Store, optimizing eCom product content for over 800 SKUs for SEO benefits.- Led digital innovation projects, including LEGO Online Adult Catalogue and Gifting Chatbot, collaborating with global and local agencies.- Analyzed project data to generate insights for sales and marketing enhancements, and coordinated social media investments on Instagram.- Analyzed sales statistics to support B2B eCommerce strategies, creating and utilizing a custom PowerBI dashboard for weekly insights.

- Led ATL/BTL marketing campaigns for Turkcell's GNÇ and Lifebox digital services, focusing on engaging the youth segment.- Played a key role in the rebranding of GNÇ and the branding of Lifebox, including the creation of brand guidelines.- Developed a benchmark project encompassing branding, communications, and product development ideas for multiple digital services (BiP, Bizce, TV+, GNÇ, Lifebox, Fizy).- Achieved 2nd place in the Innovative Projects Competition among interns with a digital health services solution.- Collaborated with leading agencies on brand and communication strategies, mastering the art of briefing and project management.- Prepared weekly and monthly marketing reports for marketing executives, providing critical insights and updates.

- Organized several training programmes on software technology, leadership skills, design thinking and finance with a team and partners for high school students.- Networked with companies and partners to build up training programmes.- Improved marketing skills and been as a trainer in a marketing training.

Master'S Degree, Strategic Communications Management, 3,92

Interested in social psychology, group communication, public relations and brand management.

Bachelor'S Degree, Economics, 3,19 | Honours

Graduated with 3.19 GPA. Primary courses taken are Advanced Microeconomics, Advanced Macroeconomics, Advanced Econometrics, International.

Education record

Activities and Societies: President of HASAL International Relations Society, President of Culture of Istanbul Club - Attended 20+ model.