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Content strategy leader with 15+ years of experience across healthcare, tech, and nonprofits, working both in-house and across large, complex agency teams. I get most excited about content strategy, UX writing, tone and voice, and editorial planning, while always keeping empathy for the user in mind. In my current role at T-Mobile, I direct our Content Center of Excellence and help develop consistent standards and governance across our B2B content offerings. Previously, I worked at Meta as a content design manager in our Commerce organization. I led a team of five content designers and worked collaboratively with product design, UX research, engineering, and product marketing teams to develop deep insights into our users and how content could improve their journey while writing and designing flows in Figma and other tools.Before that, I was a Director of Content Strategy at Razorfish, where I developed content strategies for clients like Samsung, Blue Cross Blue Shield and Texas Children’s Hospital. Reach out if you ever want to talk about anything word-related.
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Content Design LeadStarship Sep 2024 - PresentNew York, Ny, Us -
Senior Manager, Content Strategy (T-Mobile For Business)T-Mobile Jan 2024 - Sep 2024Bellevue, Wa, UsManage content strategy for T-Mobile for Business, creating B2B content that promotes the Fortune 40 company’s extensive products and solutions offerings.• Create and lead the T-Mobile for Business Content Center of Excellence, developing guidelines and standards to create consistency across all content offerings in a complex, matrixed organization.• Partner with marketing, sales, brand, and product to align content with T-Mobile’s business needs in a variety of formats from white papers, case studies, articles, landing pages, and infographics.• Manage relationships and budgets with external agencies and freelancers. -
Content Design ManagerMeta Nov 2022 - Jul 2023Menlo Park, Ca, UsServed as a UX Content Design lead within Meta's Commerce organization, managing a team of five content designers focused on optimizing the experience of sellers using Meta’s commerce products. • Built content and messaging strategies around new product launches, feature rollouts, onboarding, and guidance for products like Meta Commerce Manager, Shopify Meta App, and other integrations.• Collaborated with product design, UX research, engineering, and product marketing teams to develop a deep understanding of our users and how we leverage design to improve their ROI while using our platform.• Used Figma to design flows and write copy to support user journeys across key touchpoints. -
Vp, Group Content Strategy DirectorRazorfish Feb 2022 - Nov 2022New York, Ny, UsManaged content strategy and content marketing for brands including Blue Cross Blue Shield, Samsung, Texas Children’s Hospital, and Southern Glazer’s Wine and Spirits. -
Director Of MarketingGreatnonprofits Mar 2021 - Feb 2022Redwood Shores, California, Us• Oversee marketing and content strategy for national non-profit review site. Focused on automated marketing, Search Engine Optimization (SEO), social media, and content strategy.Key accomplishments:• Increased total web traffic by nearly 25% to 20 million annual page views.• Grew blog traffic 265% through content consolidation, on-page SEO optimization, linking strategies, and keyword research.• Spearheaded the development of an index fund for cause-based charity issues, giving donors the ability to easily make a single donation that was evenly split among top-rated charities. -
Associate Director, Content StrategyVmly&R Jan 2020 - Mar 2021New York, New York, Us• Brands I worked with: Sherwin Williams, Purdy, General Mills, Ford, Pillsbury, Betty Crocker, Old El Paso• Lead content strategy efforts during a website re-design for a multinational consumer goods company, including content audits, digital strategy, content pillars, and persona development.• Develop and maintain editorial calendar for web, social, and email for Fortune 200 conglomerate.• Manage a team of content strategists and content administrators. -
Digital Experience ManagerChildren'S Mercy Hospital Jul 2018 - Jan 2020Kansas City, Mo, UsResponsible for the digital user journey for patients, families, referring providers, and other audiences (both B2C and B2B) of Children's Mercy. • Manage search engine optimization strategy for childrensmercy.org, including keyword research, technical optimizations, and link-building.• Use Google Analytics to measure and optimize our website to drive conversions.• Responsible for developing our website’s user personas and using them to develop a content strategy and editorial style guide.• Explore emerging digital trends to ensure Children's Mercy is present and available to help wherever patients and families are online. Key Accomplishments: • Helped lead a re-design and migration of our 3,000-page public website, building with a mobile-first strategy in mind.• Drove a 12% increase in organic traffic with no loss in search visibility after site migration.• Led an effort to claim 500+ physician profiles on Google My Business to ensure correct information was presented in search results. -
Digital Marketing ManagerChildren'S Mercy Hospital Jan 2014 - Jun 2018Kansas City, Mo, Us• Manage content strategy for the Children's Mercy Hospital public website to reflect the hospital's brand and marketing initiatives.• Work with physicians, clinic staff and other providers to develop digital content for department pages.• Write copy to reflect search engine optimization (SEO) best practices.
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Senior Digital Media CoordinatorUnited States Tennis Association Jun 2008 - Dec 2013Purchase, New York, Us• Updated the USTA Missouri Valley’s website and other online properties for a five-state organization, including the development of story ideas and news updates.• Served as copywriter for news and feature stories about current events in our coverage area for both online and print publications.• Managed USTA Missouri Valley social media accounts, including Twitter, Facebook and YouTube.• Coordinated event coverage and promotion, including pre-event publicity, as well as on-site reporting, photography and videography. -
Marketing SpecialistPkd Foundation Jun 2007 - Jun 2008Kansas City, Missouri, Us• Created and edited content for PKD Progress, the PKD Foundation’s magazine.• Wrote news stories and promotional copy for three website properties. Managed website updates using an open-source content management system.• Worked with third-party vendors, including graphic designers and printers, to create a variety of materials for the foundation. -
Marketing Coordinator, AdmissionsKnox College Jul 2006 - Jun 2007Galesburg, Il, Us -
Copy Editor And ReporterThe Elkhart Truth May 2005 - Jul 2006
Eli Gieryna Skills
Eli Gieryna Education Details
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Valparaiso UniversityJournalism -
Rockhurst UniversityMaster Of Business Administration (M.B.A.)
Frequently Asked Questions about Eli Gieryna
What company does Eli Gieryna work for?
Eli Gieryna works for Starship
What is Eli Gieryna's role at the current company?
Eli Gieryna's current role is Content Design Lead @ Starship (Optum).
What is Eli Gieryna's email address?
Eli Gieryna's email address is el****@****its.org
What is Eli Gieryna's direct phone number?
Eli Gieryna's direct phone number is (816) 234*****
What schools did Eli Gieryna attend?
Eli Gieryna attended Valparaiso University, Rockhurst University.
What are some of Eli Gieryna's interests?
Eli Gieryna has interest in Facebook, Feature Writing, Economic Empowerment, Marketing, Copywriting, Poverty Alleviation, Strategic Planning, Ux Design, Social Media Marketing Include Twitter, Human Rights.
What skills is Eli Gieryna known for?
Eli Gieryna has skills like Social Media, Editing, Marketing, Copywriting, Media Relations, Social Media Marketing, Google Analytics, Wordpress, Proofreading, Digital Media, Photoshop, Digital Strategy.
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