Key Achievements:Led and developed a team of 60, including mentoring two Operations Managers who continue to drive success within the company.Designed commercial strategies tailored to tourist, corporate, and mixed business-tourism markets.Consistently maintained unit out-of-service rates below 5%, ensuring optimal vehicle availability.All branches under my leadership have consistently delivered operational profit, positively impacting the company’s balance sheet.Mazatlán… Show more Key Achievements:Led and developed a team of 60, including mentoring two Operations Managers who continue to drive success within the company.Designed commercial strategies tailored to tourist, corporate, and mixed business-tourism markets.Consistently maintained unit out-of-service rates below 5%, ensuring optimal vehicle availability.All branches under my leadership have consistently delivered operational profit, positively impacting the company’s balance sheet.Mazatlán, Sinaloa (Jan 2018 – Aug 2019): Spearheaded revenue growth, increasing revenue per unit from MXN 12,500 to MXN 18,000 and utilization rates from 60% to 80%.Monterrey, Nuevo León (Aug 2019 – Jun 2021): Led the branch through the COVID-19 pandemic, achieving top national revenue within Budget and Payless Mexico (Apr 2020 – Jul 2020) and delivering operational profit for the first time in three years.Puebla, Puebla (Jun 2021 – May 2022): Successfully doubled daily rental rates to MXN 1,200 and set a record-breaking revenue per vehicle at MXN 28,500, the highest in the branch’s history.Puerto Vallarta, Jalisco (Jun 2022 – Present): Achieved a national record of MXN 37,500 revenue per unit after taxes by strategically optimizing daily rates, utilization, and upselling at the counter. Show less

Developed operational training materials and administrative programs to enhance skill sets of direct and indirect personnel.Consolidated and monitored the department budget, performing root cause analysis for discrepancies.Updated the company organizational chart and documented job descriptions according to structural changes.Designed procedures and reinforced internal policies.Built a compensation and salary map for indirect personnel via a Career and Life Plan.Developed… Show more Developed operational training materials and administrative programs to enhance skill sets of direct and indirect personnel.Consolidated and monitored the department budget, performing root cause analysis for discrepancies.Updated the company organizational chart and documented job descriptions according to structural changes.Designed procedures and reinforced internal policies.Built a compensation and salary map for indirect personnel via a Career and Life Plan.Developed departmental KPIs and identified training needs to address specific areas.Conducted the institutional induction program and ensured consistent follow-up with new hires.Created and implemented strategies to maintain AVSEC specifications.Enhanced workplace environment initiatives to improve departmental indicators.Designed evaluation tools to periodically assess training quality and impact for improvement. Show less

Guided teams to identify obstacles impacting goal achievement and facilitated problem-solving using Aurum CG’s proprietary methodologies.Enabled teams to understand internal dynamics and interactions with other groups.Monitored the team’s actions towards agreed changes, supporting without assuming a supervisory role.Trained employees and leaders, fostering a sustainable capacity for change and ensuring long-lasting impact.Experience with industry-specific… Show more Guided teams to identify obstacles impacting goal achievement and facilitated problem-solving using Aurum CG’s proprietary methodologies.Enabled teams to understand internal dynamics and interactions with other groups.Monitored the team’s actions towards agreed changes, supporting without assuming a supervisory role.Trained employees and leaders, fostering a sustainable capacity for change and ensuring long-lasting impact.Experience with industry-specific projects:Industrial: Developed internal communication tools.Agriculture: Executed and implemented a comprehensive budget.Commercial: Audited compliance with methodologies. Show less

Delivered high-quality, effective instruction in International Sales Techniques, crucial to the university’s academic program.Ensured curriculum relevance and alignment with academic standards and institutional focus, especially for professionals in International Trade.Actively participated in setting goals and evaluating performance of faculty in the Mathematics area.

Conducted market prospecting and client follow-up to keep the Project Director informed.Prepared budgets, demonstrated market positioning, and provided technical advice to meet client needs.Managed a client portfolio, conducted visits, and updated clients on new products to strengthen sales volume.Acquired new clients through information sharing, calls, visits, and direct marketing.Provided client training on new products and applications to foster loyalty.Monitored project… Show more Conducted market prospecting and client follow-up to keep the Project Director informed.Prepared budgets, demonstrated market positioning, and provided technical advice to meet client needs.Managed a client portfolio, conducted visits, and updated clients on new products to strengthen sales volume.Acquired new clients through information sharing, calls, visits, and direct marketing.Provided client training on new products and applications to foster loyalty.Monitored project and service status continuously, maintaining updated knowledge of each stage.Supported effective client relationship management. Show less

Produced content for EUDE blogs related to Marketing, MBA, and Business Consulting.Conducted market research on universities and business schools across Latin America by region, identifying contacts and digital channels for potential exchanges.Sourced major newspapers by region and identified trends in each sector.Researched specific digital media in Marketing, MBA, and Business Consulting, both in Latin America and Spain.

Engaged directly with clients interested in vehicle rentals, handling check-ins at the airport as the main sales point.Advised on protection packages, reservation upgrades, and additional vehicle services.Created rental documentation for each client.

Interacted with external clients seeking investment opportunities in high-end real estate developments.

Provided remote technical support to CEMEX operations in Mexico, South America, and Asia.Handled IT support requests via email, interacted with internal and external stakeholders, and processed payments to vendors through SAP MRP for accounts payable, travel expenses, and petty cash.

Began as a blogger for Futblogtricolor.com and was later promoted to Coordinator.Managed content focused on National Football Teams.