Eli Ferrer Email & Phone Number

Atlanta, Ga, Us

San Francisco, Ca, Us

Mentoring designers who are looking for career and portfolio advice, as well as design leads who are seeking support building collaborative, creative, and engaged teams on all levels. Seek me out and let's have a virtual coffee and donut!ADP List was founded in 2020, the mission is to democratize mentorships for all. It is a completely free platform for people to find, book and meet mentors around the world.

New York, Ny, Us

Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. Making these forums inclusive and relevant to those confronting the challenges of leading design teams.

San Francisco, California, Us

I led initiatives to enhance collaboration, consistency, and efficiency by partnering with key teams like Growth, Messaging, Trust & Safety, Enterprise, and Emerging Business. I championed innovation and teamwork, fostering cross-functional efforts to streamline workflows and boost productivity.I managed growth, quality, and tactical trade-offs while collaborating with teams to balance design excellence and roadmap goals. I led the integration of AI and machine learning into Payments, Tax, and Work Management, enhancing product capabilities, customer experience, and operational scalability.Digital wallet: Launched PayPal and Venmo, boosting digital wallet flexibility for users.Payment processing: Migrated systems to Braintree, enhancing fraud protection, refunds, and data portability, impacting $1.5M.Centralized tax solutions: Created a dedicated forms page to reduce user admin time and enhance transparency. This initiative achieved 100% compliance, reducing exposure by $5M and expanding indirect tax coverage across 49 countries, resulting in an additional $12M in savings.Contract management: Enhanced in-app contract handling, generating $7.8M annually with improved job proposal workflows and adding $1.9M in bonuses.Automated offer withdrawals: Reduced unintended withdrawals by 8%, increasing hires per post by 1.5%.Enhanced messaging: Streamlined project status communication, reducing support requests by 29% and improving user experience.Ads & Monetization: Expanded the connects program, allowing users to boost proposals and signal availability. Increased penetration from 11.5% to 23%, impacting revenue by $12.5M.Availability badges: Launched availability indicators, generating $1.1M and improving client connections with active talent.Business plus - Net 30: Introduced flexible payment terms to help businesses get paid on time a method used by 36% of small businesses enhancing cash flow and attracting higher-value clients.

San Francisco, California, Us

Identified high-impact opportunities for our PayEx and Work Management initiatives, optimizing experiences that positively influenced retention, acquisition, and overall revenue growth.User-specific In-app moments in contract management:• Enhanced contract management by improving milestone notifications and review and pay flows, reducing the contract start date from 24 to 14 days, increasing offer acceptance by 1% and decreasing cancellations, resulting in an estimated impact of $3M.• Increased the average pay bonus and hourly rate per contract (fcst. $1.9M).• Implemented promotional code tooling for external partnerships, integrated into the unified checkout, with an (est. impact $6.8M annually).Boosted talent visibility and revenue growth by launching our ads and monetization products and integrating the JSS and My Stats page to help freelancers enhance their performance. This effort enabled talent to highlight their unique skills, contributing to the fastest-growing revenue source in ’23.Established the pricing experience design strategy by collaborating with leadership and cross-functional partners to build a conversion engine that drove growth in under two years.• Boosted Proposals and refreshed Availability Badges, resulting in $1.1M in baseline adoption. • Launched elastic slotting with an (est. impact of $4.5M).Prioritized clarity of information and contextual timing for upgrade moments to build trust and confidence in the product:• Boosted Profiles received 11-12 million unique searches per year, with an (est. impact of $3.9M).Connected key initiatives to drive revenue growth across in-app conversion, transition, retention, and promotion efforts: • Monetization efforts doubled subscriber penetration to 23% (from 11.5%) of active freelancers, resulting in an (est. impact of $12.5M annually).• Improved membership upgrade and downgrade journeys, enhancing sentiment and increasing adoption (CSAT, NPS) while reducing (checkout bounce rate).

San Francisco, California, Us

Set the UX vision for core functionalities on Upwork’s Match & Search team, leading design strategy for Platform workstreams in Search, Match, Data Standardization, Messaging, and Application Platforms. As a SaaS platform, Upwork emphasizes delivering seamless user experiences, collaborating with cross-functional stakeholders to align design initiatives around Purpose, People, and Process.Purpose and Process: Directed end-to-end design strategies for seamless user experiences across a dual-sided B2B and B2C marketplace. Drove innovation and user-centric design through MVPs rooted in customer empathy, delivering impactful solutions aligned with user and business goals.People and Values: Mentored team members, promoting diversity, inclusion, and accountability to recognize contributions and foster growth. Reinforced company values, supporting continuous improvement and success.Key Wins:Enhanced Conversion & Engagement: Boosted conversion by 20% and reduced bounce by 11% through strategic redesign of project discovery, launching 30 new visual categories that drove a more intuitive search experience.Improved Project Visibility & Click Rates: Replaced underperforming “tabbed carousels” with high-demand and highly-rated project carousels, increasing project tile clicks by 23% and conversions by 11%.Personalized Search & Discovery Strategy: Created an end-to-end search experience with 83.6% precision in top-5 results, higher search invite rates, and over 1.6M client searches per session. Integrated Universal Search, Browse, and Profile tracks for engagement.Operational Efficiency in Key Metrics: Improved catalog traffic engagement (50% site-wide) by refining project categorization for search alignment and leveraging SEM/SEO, boosting visibility and relevance across user profiles.

Pittsburgh, Pennsylvania, Us

I led a growing mid-sized enterprise team of strategic design thinkers, comprising researchers and designers, focusing on team development and direction. We delivered innovative end-to-end user experiences that empowered customers across Wabtec's SaaS portfolio. Our projects included cloud-based solutions like Operations Performance Management (OPM) and Port Optimizer, which enhanced efficiency and scalability in real-time operations. Additionally, we designed user-centric tools such as EdgeLINC and Services Management, optimizing data flow and connecting technicians with essential information. Through hiring, coaching, and mentoring on inclusive practices aligned with our business goals, I ensured our team consistently innovated within the SaaS framework, driving impactful results for our clients.Key Contributions:Design System Leadership: Championed the design system “VOLT,” enhancing design language and principles across all products, resulting in a 20% improvement in design consistency.Agile Execution Operations: Managed seamless software execution through dual-track Agile processes, overseeing 4-5 product designers to deliver products that generated $65M+ in annual revenue.Data Analytics Leadership: Directed the data analytics team, deriving actionable insights that drove platform user adoption by 25% and improved user engagement metrics.Customer-Centric Design Direction: Provided strategic design direction across web, mobile, and conversational interfaces within our enterprise SaaS platforms, influencing collaboration and transformation in product pillars.Mentorship and Team Empowerment: Focused on empowering team members through hiring, coaching, and mentoring, fostering inclusive practices and aligning with customer needs.Influential Storytelling: Acted as a masterful storyteller, influencing a broad audience with ideation and strategic concepts for internal leaders, partners, and customers, simplifying complex systems for clarity.

Chicago, Il, Us

As a leader in strategic design thinking, I empowered multidisciplinary teams of UX researchers and designers to tackle complex human challenges in our enterprise SaaS products within the Logistics and Network Optimization/Transportation portfolios, serving hundreds of thousands of B2B and B2G customers. I ensured clarity and innovation in our approach, delivering measurable value to support enterprise objectives during their digital transformation.Key Contributions:Design Thinking Implementation: Spearheaded the implementation of design thinking across product teams, resulting in a 25% improvement in project alignment and a 30% increase in accountability. Utilized the OKRs framework to streamline processes, achieving a 15% reduction in time-to-market for new features.Vision & Strategy: Directed the vision and strategy for B2B SaaS and mobile digital products in the supply chain sector, resulting in a 30% boost in user adoption through targeted customer engagement.Financial Oversight: Led financial oversight with shared P&L responsibility for a $4.7M UX budget, partnering with executives for strategic planning. Collaborated with department heads to identify opportunities for minimizing expenses while enhancing operational efficiency. Spearheaded the creation of annual budgets, ensuring alignment with profitability goals and utilizing historical UX metrics from GE Digital and GE Transportation to drive informed financial strategies.Customer Relationship Management: Cultivated executive-level relationships, delivering differentiated solutions that resulted in a 20% increase in customer satisfaction scores.User Adoption & Insights: Increased user adoption of industrial cloud solutions by 40% by prioritizing user feedback and implementing actionable insights.Metric-Driven Deliverables: Delivered key performance indicators (KPIs) across Agile-developed SaaS portfolios, achieving a 15% increase in overall product efficiency.

Chicago, Il, Us

Sr. UX Manager with a focus on leading a team of Researchers and Product Designers to revolutionize SaaS logistics experiences through user advocacy and human-centered design.Team Development & Leadership: Fostered a culture of coaching and mentorship, empowering team members' career growth while enhancing diversity within the team.Design Thinking Implementation: Established design thinking methodology across product teams, resulting in improved alignment and accountability through the OKRs framework.Metric-Driven Deliverables: Delivered key performance indicators (KPIs) across Agile-developed portfolios of B2B, B2C, and B2G SaaS applications, achieving a 15% increase in overall product efficiency.Vision & Strategy: Led the vision, strategy, marketing, and roadmap for B2B and mobile digital products in the supply chain space, driving a 30% increase in user adoption through targeted customer engagement and advisory boards.

Atlanta, Georgia, Us

Objective: To give customers the confidence to complete their projects.I led initiatives that enhanced customer experiences and operational efficiency across B2C and B2B platforms. A major focus was the SaaS-based product Pro Resources, which provides tools to help professional customers grow their businesses. By collaborating with a diverse team of strategic design thinkers, including researchers and designers, we addressed complex challenges while promoting a culture of inclusivity and innovation.Cross-Category Leadership: Led consensus across 26 product categories, improving customer experience and engagement metrics.Brand Refresh: Revitalized the Home Depot brand with new online and in-store signage, implemented in 2,300+ stores, enhancing brand consistency.New Product Launch: Launched a home décor category with 45,000 products and CGI imagery for 4,000 rooms—a year’s work completed in 3 months.Targeted Audience Engagement: Engaged a younger DIY audience with personalized recommendations; 42% of online orders drove store visits, resulting in $5M in attachment sales.Agile Project Management: Utilized Agile practices across teams (UX, UI, Content, Design) to enhance project alignment, ensuring timely and quality deliverables.Digital Asset Management: Launched a Digital Asset Management system (DAM) to centralize resources, improving workflow efficiency.Financial Oversight: Shared P&L responsibility for a $6B budget, partnering with executives for strategic planning.E-commerce Innovation: Led a guild to enhance the $5B+ e-commerce model, improving the end-to-end shopping experience.Design System Development: Defined and scaled a Design System, enhancing brand consistency across product portfolios.Mentorship and Team Growth: Championed peer mentorship, improving UX quality and team capabilities.These initiatives contributed to measurable outcomes, increased user satisfaction, and positioned Home Depot as a leader in home improvement.

New York, New York, Us

Creative Design Leadership: Led interactive campaign projects that significantly enhanced user engagement and brand visibility for major clients such as DELL, FEDEX, COCA-COLA, and POWERADE.Cross-Functional Collaboration: Partnered with diverse teams to develop and implement effective design strategies tailored to various client needs.Integrated Campaign Execution: Translated concepts into fully integrated campaigns, delivering high-quality visual designs, UX/UI elements, pixel-perfect mockups, and animations.Strategic Communication: Provided leadership in strategic communication, gamification, and ideation across digital and multicultural categories, ensuring impactful execution on enterprise-level touchpoints.

New York, Ny, Us

Boston, Ma, Us

As an Interactive Designer at Sapient, I had the amazing opportunity to design, concept, and Art Direct various interactive projects, while managing a large body of work in a fast-paced, ambiguous environment, for clients such as Dodge, Dove, Unilever, Citi and others. Expertise in Design & Front-end development and animation, Object-oriented programming, HTML, CSS, JAVA. Via web-browser or desktop app or mobile applications

London, Gb

My role as a Interactive Art Director (Digital Creative) was to design, development, prototype, and test strategically sound, conceptually based, iconic digital experiences across various devices and platforms.I had the pleasure of working for clients such as Diageo, Sony, Sony Ericsson, Reebok, Adidas, as well as new business pitch proposals, where I've designed and animated a variety of interactive experiences.Expertise in Art Direction, Design & Front-end development and animation,Object-oriented programming, HTML, CSS, JAVA.

Us

• working with team members to develop retail ideas for in-store demonstrations, with brands such as: Nestlé, Reckitt Benckisr, Walmart, and Disney.• actualize new opportunities for the in-store experience with unique ways of displaying product brands.• expanding custom designs to reflect a brand, enforce a visual language, and inject cutting-edge beauty and life into a product.Clients included:• Nestlé / Más de Nestlé (National)• Reckitt Benckiser• Walmart• Disney• ConAgra (Puerto Rico)

• color correction / vector / retouching / compositing / pre-press.• push creativity, challenge established thinking, discover new ways of approaching (and solving) a problem.

•generating innovative ideas and creative strategy for interactive and print materials.•creating concepts, design executions, and illustrations for three projects with an online to print median.•development of online brand identities for ad campaign, as well as oversee client design standards.Expertise with Design & Front-end development and animation,Object-oriented programming, HTML, CSS, JAVA.

• contributing to the development of dynamic interactive experiences.• work with internal and external designers, writers, and production agencies/clients to create social interactive applications for: Procter & Gamble, McDonald’s, and Heineken. • visualizing conceptual design and prototypes for online digital interactive and marketing experienced based campaigns.Expertise in Design & Front-end development and animation

• shaping the graphic style of the nation’s most iconic alternative weekly.• managing photo shoots for seasonal guides, reducing production costs on page count.

•print / identity / packaging / audio & video production

•Identity & Branding / 3d modeling / image retouching

B.A., Graphic Design & Motion Graphics

Associates, Associates Degree

Associate Of Arts, Graphic Design And Architecture, Graphic Design