Eli Hamilton Email & Phone Number

I work with clients to define needs and requirements, select and implement solutions, and optimize experiences for customers. I focus on establishing scalable processes that continue to drive growth after launch. Implement complete eCommerce solutions - Lead RFP processes for analytics and merchandising tools - Define and build user behavior tracking requirements - Negotiate terms of agreementOptimize eCommerce experiences - Establish processes for new supplier/product onboarding - Create post-purchase customer fulfillment programs

Randolph, Ma, Us

The Vice President of eCommerce is responsible for the eCommerce channel at Randolph Engineering. This includes P&L ownership, product merchandising, performance marketing, and user experience.Full ownership of all performance marketing channels- +22% YoY ROASOnboarded new Digital Marketing and Development agencies- Reduced departmental spend by 40%Instituted eCommerce principles across all business units- Created analytics program to allow for data-driven decision makingImplemented digital solutions to optimize user experience- -17% YoY Return Rate- +12% YoY New Customer Acquisition

Providence, Ri, Us

The General Manager of eCommerce is responsible for the success of Olam Specialty Coffee’s digital presence. This includes the eCommerce experience, commodities trading, marketing, digital transformation, and thought leadership.Maximized revenue- Optimized user experience from acquisition to repeat purchases- +49% conversion rate- +76% revenue- +53% new customer revenueImplemented digital processes- Restructured existing processes for efficiency and digital inclusion- -74% page load time- -85% manual touchpoints in order processingModernized marketing programs- Introduced Account-Based Marketing (ABM) program- +26% email CTR- +137% digital ad revenue

Boston, Ma, Us

The Head of Site Merchandising for Wayfair Professional sets the vision for Wayfair's B2B site experiences.Launched new onsite experiences based on B2B industry - Developed onsite experience tailored to industry - +21% YoY Revenue increase versus non-tailored industriesPioneered and directed the Commercial Use program - Led cross-functional teams to develop onsite experience - +$8MM incremental Revenue growth (annually)Created B2B-specific merchandising abilities - Set roadmap for and delivered on lower-funnel merch functionality - +17% YoY Conversion Rate increase for B2B customers

Denver, Co, Us

As the Director of eCommerce, I drove onsite purchases through the proper merchandising mix and an optimized shopping experience. I was responsible for merchandising 700+ categories over 300+ unique markets.Converted organic and paid traffic to purchasers- New customer purchases up 108% YoY- Generated site traffic through targeted promotion of offers- Directed the creation and optimization of landing pagesIncreased revenue from existing customer base- Revenue per visitor increase of 18% YoY- Optimized internal search algorithm- Directed onsite merchandising of offersImplemented inventory strategy for an established company- Average order value increase of 24% YoY- Developed taxonomy to allow for advanced targeting- Conceived 8-tier hierarchy to allow for agile bundling of offers

Oklahoma City, Ok, Us

The Director of Site Merchandising is responsible for user experience across all platforms. The position researches, plans, presents, and executes on a variety of eCommerce strategies to increase impressions, conversions and attachment rate. The Director of Site Merchandising owns the site taxonomy, product presentation, and marketing promotional schedule.Created and spearheaded an eBay program - +$130MM revenue in its first two years - Executed the largest Daily Deal in eBay historyTop 3 Ranking in 65 of the top 100 keywords via SEO efforts - Results in 336M organic visits per month - Increased by 300% between 2011 and 2014Developed a promotional program that served 400,000+ registered users - 25 targeted assets per month contributing to sales of +$100MM per month

Oklahoma City, Ok, Us

- Maintained both buy and sell prices for 1K+ SKUs- Negotiated and bought inventory based on product sales velocity- Optimized product listings via A/B testing

Master Of Business Administration (Mba), Business Administration And Management, General

B.A.