Eli Harvey Email & Phone Number

Chicago, Il, Us

- Partners with Solutions & Marketing team leader and subject matter experts across client services, product, and growth functions to determine high-level messaging on market challenges and impact of our tools and services- Creates “command center” for all marketing activities, developing and centralizing all team SOPs as well as building out internal intake requests for new collateral, events, web pages, etc., to develop an internal “agency” mindset for Solutions & Marketing function- Owns project management of breadth of marketing campaigns and activities, calendars and work plans, communication of deadlines to internal stakeholders, etc.- Owns assessment and determination of dedicated KPIs for each marketing function and overall activity, packaging up results and learnings in QBR of marketing performance, reporting results directly to Strata’s Executive Leadership Team

Chicago, Il, Us

- Leads design, creation + utilization of marketing content in a wide range of formats, including blogs, lead-gen guides, video scripts, SEO metadata, emails, product one-pagers, articles by leaders, etc.- Partners with internal product + client services SMEs + our customers to identify, gather + prioritize stories + content, sharing out to the market via press placements, webinars, client case studies, etc.- Tracks success using digital KPIs, while iterating to adapt voice + tone, write for targeted customer cohorts + determine most effective form/delivery of content to reach audience- Manages team operations for ongoing projects, including external product positioning + messaging, optimizing sales process, internal team growth + internal martech rollout/adoption

Chicago, Il, Us

- Owns creation and coordination of content ecosystem: external comms like press, podcasts and third party articles, as well as internal marketing collateral like blogs and customer case studies- Leads research, interviews, and creation of customer success stories for lead generation and account management- Manages SEO copywriting and digital website publishing using insights from Google Analytics and Spyfu

Chicago, Il, Us

- Responsible for creation of B2B content including client case studies, articles, industry whitepapers, email campaigns, social media management, etc.- Collaborates with SMEs to drive authentic, informed digital content, sales collateral around healthcare tool and space- Engages clients to draft collateral, case studies, and interviews, coordinating with editors at trade publications to build relationship and coordinate editorial content calendars- Maintains content resource for Business Development team to support sales goals and encourage knowledge hub for client success stories across organization and beyond

Chicago, Il, Us

- Responsible for creating & executing editorial content calendar, support B2B initiatives- Developed content to support PR, HR, BD and leasing teams in business goals- Championed GGP brand voice and tone, including design, images, UX and written copy- Utilized Adobe Experience Manager, Zeplin, Sketch to execute publishing of design, content

Chicago, Il, Us

- Managed social media calendars and campaigns for 25 GGP real estate properties- Developed, executed evergreen + campaign content for 25 real estate property websites- Managed customer experience and social media community, ServiceNow and ICUC- Owned quality assurance for web and social content across 125 property portfolio

- Championed sparkling fruit tonic, building relationships with restaurants, chefs, bartenders- Led social media strategy, building campaigns and creating content to enter Chicago market- Met and worked with 1871's 2016 Good Food Accelerator fellows

Irving, Tx, Us

- Organized & optimized logistics of K-Challenge 3+ pitch events in Neenah, WI and Las Vegas- Coached participating startups/entrepreneurs to drive innovative pilots with K-C brands- Maintained @KCDLab social media presence and engaged with global startup community

Roswell, Ga, Us

- Crafted content on LinkedIn, Twitter, and Facebook for all North American brands- Managed social media calendars and internal approval process for Kimberly-Clark Professional- Improved engagement across channels by 118%, improved followers by 200%

- Published bi-monthly articles, inspired peers to become drivers of positivity and change in community- Organized personalized distribution of 200 issues to students and professors on campus- Planned social events for our writers, photographers, and students; doubled organization size

Athens, Ga, Us

- Awarded one of two Grady College Research Assistantships in 2014- Analyzed first “fan magazine” to determine how advertisers constructed “fandoms” in 20th century- Presented at CURO Symposium; one of ten selected from 400 presentations, displayed to alumni

Irving, Tx, Us

- Led radical rebranding of innovative medical device using email marketing & consumer-facing website- Analyzed all social media metrics from 3-month direct-to-patient pilot; metrics presented at National Sales Meeting- Created and deployed first Twitter hashtag campaign; inspired new social media practices for department

Athens, Ga, Us

- Reviewed documentary film selections submitted for consideration by the George Foster Peabody Awards- Provided recommendations for Peabody Board of Jurors: industry professionals, scholars, & critics- Attended 73rd Annual Peabody Awards and escorted award winners during ceremonies

Bachelor Of Arts (B.A.), Advertising

Design Essentials, Ux/Ui, User Experience Design