With over 12 years of hands-on experience in the dynamic realm of digital and product marketing, Elijah Balogun is a proven leader in driving impactful marketing strategies and delivering measurable results. Known for his relentless pursuit of excellence and innovative approach, Elijah has established himself as a go-to authority in the field.Expertise:Elijah Balogun possesses a multifaceted skill set that spans the entire spectrum of digital marketing, including but not limited to:Digital Media OptimizationOnline Marketing StrategiesContent Creation and MarketingBusiness Intelligence AnalysisBlogging and Thought LeadershipSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Management and EngagementStrategic Planning and DevelopmentCompelling Marketing Communicationse-Commerce Solutions ImplementationAffiliate Marketing ManagementOnline Monetization StrategiesElijah's relentless dedication to staying ahead of industry trends and his ability to translate data into actionable insights have consistently driven exponential growth for his clients and organizations. His strategic prowess combined with his creativity makes him an invaluable asset in today's competitive digital landscape.Whether it's crafting compelling content, optimizing digital campaigns, or developing innovative marketing strategies, Elijah Balogun's track record of success speaks for itself. Connect with him today to unlock the full potential of your digital marketing endeavors.
Business Daily Group
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Search Engine Optimization SpecialistBusiness Daily Group Nov 2023 - PresentHull, England, United Kingdom• Undertake comprehensive keyword research to identify pertinent and high-value keywords for PTSG.• Increase organic traffic for ptsg.co.uk by up to 31%.• Ranked more than 25 keywords to in the top 10 position on Bing and Google search engines.• Optimise PTSG website content and structure to elevate search engine rankings. This involves enhancing title tags, meta descriptions, header tags, and URL structures.• Address technical aspects of website optimisation, such as enhancing site speed, rectifying broken links, optimising images, and ensuring mobile-friendliness.• SEO Audits: Conduct routine website audits to pinpoint and rectify SEO issues, including duplicate content, indexation problems, and other technical glitches.• Generate and deliver regular reports to management or clients, summarising SEO performance and progress towards objectives.
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Lead, Digital StrategyAzzenage Digital Solutions 2017 - Dec 2023LagosAzzenage Digital Solutions is a Digital Marketing and Startup Consultancy firm.• I coordinate marketing plans that deliver high impact from strategy to design and execution. While closely working with the media, creative and analytical team, I have impacted positively on campaigns such as FDI Canada, Agro Renewal Movement International (ARMI) Farm Estate project, Zenith Bank Christmas Light Up, Zenith Youth Parade and so on• With the rest of the team, I create marketing plans for promotions, partnering with execution teams to ensure a premium customer experience and end to end success• I spearhead special projects such as Style By Zenith on behalf of the agency to successfully test new marketing approaches for new customer acquisition strategies• I manage agency partners to produce excellent creative work and media plans, including delivering briefings, evaluating ideas and driving final productions
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Marketing ManagerEquiti Group Jan 2021 - May 2022Equiti is a pioneering fintech firm and world-class provider of online tradingtechnology and multi-asset financial products.• I coordinate 360-degree marketing activities on behalf of the company resulting in 100% increase in brand awareness, 80% increase in lead gen and 45% increase in NFAs.• I spearhead marketing special events such as Equiti's Financial Freedom Seminar/Launch in Nigeria, Port Harcourt Mega Financial seminar, and Lagos, Ibadan, & Port Harcourt traders' hangouts.• I create and execute marketing plans for offline and digital promotions• I partner with the rest of the team to ensure a premium customer experience; meeting set business objectives and end to end success ofthe organisation• I manage agency partners to produce excellent creative work and mediaplans, including delivering briefings, evaluating ideas and driving final production. -
Affiliate ManagerKonga Online Shopping Ltd Jul 2015 - 2016LagosKonga.com is Nigeria's largest online mall.I basically support affiliates and manage the overall affiliate program which includes finding new affiliates, managing existing relationships and developing marketing activities to attract and retain new affiliates. Within a space of six months, I worked with the rest of the marketing team to grow the affiliates database from 8,000+ affiliates to a 15,000-strong affiliate member team. I also generated over 500 million naira in revenue sales within this period via the affiliate channel. Also within this period, the affiliate channel contributed significantly to the overall traffic generated on Konga.com.• Training affiliates and working to improve the program • Day-to-day communication with affiliates and providing them with customer support. • Send out emails and newsletters and answer queries to help affiliates successfully market the company’s product and service. • Periodically send out a newsletter announcing sales on the product that affiliates can offer to the public in order to increase their leads and as a result increase their commission payment. • Graphics (banner links, text links, etc) creation.• Motivating both performing & non performing affiliates to provide maximum exposure and revenues • Track & analyze metrics to evaluate and improve the effectiveness of the program.• Recruit valuable affiliates to the program.• Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI through the affiliate program. -
Content Marketing SpecialistProfiliant Development Resources Nov 2014 - Jun 2015LagosProfiliant Development Resources Limited is a Consultancy firm offering internationally accredited sales trainings to blue chip companies and professional sales people across sub-Sahara Africa.I am responsible for generating 85% of the content on ifeoma-nwobodo.com, as well as contribute immensely to the company's other products such as profiliant.com and skills-farm.com• Using strategic digital solutions such as Content, Social Media, SEO and Online Marketing, I am able to increase the company's overall online visibility and improve sales conversion• I track conversion rates and advise on general improvement to Profiliant Development Resources Limited as well as clients' websites • I collate and track data to help reinvent Online Campaign for Profiliant.com, Ifeoma.nwobodo.com and Integer.com• I develop and manage digital campaign for Profiliant.com, Ifeoma-nwobodo.com, Skills-farm.com and Integer.com using a wide range of products such as PPC, Content, SEO, Social Media amongst others.• I manage and Profiliant.com, Ifeoma.nwobodo.com and Integer.com• online reputation to promote brand awareness. -
Senior Associate, Online MarketingRingier Ag Jun 2013 - Jul 2014LagosI was a pioneer staff of the Online Marketing department and used my capacity as an Email Marketer to increase Pulse.ng online visibility as well as traffic to up to 25%.Devising strategies to drive online traffic to the company's websites.Tracking conversion rates and making improvements to the website.Collating and interpreting data to to reinvent Online Marketing strategy.Developing and managing digital marketing campaigns.Utilising a range of techniques including paid search, SEO and PPC.Driving the social media strategy for the company.Managing online brand and product campaigns to raise brand awareness.Developing creative ideas for revenue generation.Improving the usability, design, content and conversion of the company websitePlanning and budgetary control of all digital marketingEvaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing. -
Head, Content DevelopmentRingier Media Nigeria Limited Jul 2011 - Jul 2014Lekki Phase 1, LagosDevelop, write and edit Content to a style sheet.Moderate blogs and comments.Provide framework and Digital Media strategy across platforms.Utilise SEO and SEM to achieve core marketing needs.Supervise Content Development across platforms.
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Correspondence/ColumnistCarriage Concept Communication Mar 2010 - Jun 2011Carriage Concept Communication are the publishers of News Star newspapers (now rested). Investigative reportage - tracking and reporting the activities of brands and IMCs agencies. Writing analysis, reports on news, topical issues and feature writing.Conducting interviews of high profiled individuals in the Marketing Communications, PR & Entertainment industries.Discovery and execution of New Business opportunities for the organization.Writing a weekly column that tackles topical issues ranging from brands activities, politics, sports and lifestyle.
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CopywriterTbwa\Concept Sep 2008 - Oct 2008Receive a brief on the product and the chosen advertising. medium by the accounts handlers and the client.Research the product.Develop advertising ideas with art director and/or other team members.Present the ideas to the client.
Elijah Balogun Skills
Elijah Balogun Education Details
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Marketing Management -
Digital Marketing Strategy -
English Language
Frequently Asked Questions about Elijah Balogun
What company does Elijah Balogun work for?
Elijah Balogun works for Business Daily Group
What is Elijah Balogun's role at the current company?
Elijah Balogun's current role is Media | Marketing | Products | Startups.
What schools did Elijah Balogun attend?
Elijah Balogun attended University Of Hull, University Of The Arts, London, Lagos State University.
What skills is Elijah Balogun known for?
Elijah Balogun has skills like Blogging, Marketing Communications, Social Media, Social Media Marketing, Digital Media, Digital Strategy, Content Development, Advertising, Sem, Seo, Public Relations, Market Research.
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Elijah Balogun
Ux/Ui | Brand Designer | Entrepreneur | Media Consultant | I Blend Creativity With Strategic Thinking To Deliver Exceptional Visual Solutions.United Kingdom -
Elijah Balogun
Lead Software Engineer @ Itex Integrated Services Ltd | Programming, Software Development, LinuxLagos State, Nigeria
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