Zeyu (Elijah) Qiu Email & Phone Number

Huangpu District, Shanghai, China

Fully engaged in MarCom work for FOAM EXPO China organized by Informa Markets, to support exhibitor/visitor promotion and other year-round marketing campaigns. This year's FOAM EXPO China show will return from 12-14 November 2024 at Shanghai New International Expo Center in Hall W3.For exhibitor/visitor enquiry, please feel free to contact me at Elijah.Qiu@informa.com.-------------------------------FOAM EXPO China is the doorway into the thriving Asia Pacific's foam industry and abroad. With many international brands flying in to exhibit alongside hundreds of industry-leading companies in China, FOAM EXPO China showcases an extensive range of exhibit categories including foam materials, raw materials, foaming agents, foaming process, foam products and semi-finished products, processing machineries, cutting machines, and recycling equipment.Apart from product showcasing, FOAM EXPO China features a rich programme of co-located events such as International Foam Technology Conference, Business Matchmaking meetings, and FOAM EXPO Awards Ceremony, dedicated itself to working as a social hub for the foam community. It connects suppliers of technical foam products and solutions with buyers from the end-use industries incl. automative, building and construction, sports and recreational, footwear, packaging, furniture and bedding, electronics and appliances, and aviation. FOAM EXPO China is the place-to-be for foam professionals to showcase/source groundbreaking products, learn industry trends, and build business connections.FOAM EXPO China is organized by Informa Markets which is a part of Informa PLC, a leading B2B information services group and the largest B2B event organizer in the world. To know more about the show, please visit www.foam-expo-china.com.

Jing'An District, Shanghai, China

Fully engaged in MarCom work for RX’s show portfolio - incl. China Packaging & Container Expo (PACKCON), FOOD PACK & TECH, and International Packaging Innovation Forum (IPIF)(not held during the shows) - to support exhibitor/visitor promotion and other year-round marketing campaigns.• Managed integrated marketing campaigns across digital channels incl. show websites, social media, e-newsletters, SEO/SEM, and PR, and led the production of high-quality content. Coordinated with in-house Marketing Service Center and outside agencies to supervise execution of visual design, web development, advertising placement, etc. Conducted performance evaluation and formulated optimization measures to improve core indicators. 30%• Assisted in developing visitor and exhibitor recruitment plans, and implemented specific marketing campaigns. Stayed up-to-date with packaging industry trends and conducted content editing of promotional materials - incl. introductory kits, sales brochures, and VP flyers - for 8 iconic and newly-launched exhibit zones, to support relevant offline marketing activities and expand database of potential exhibitors and visitors. 25%• Managed online business matchmaking services within PACKCON WeChat groups. Built and maintained database of the group members, expanded the database through online channels and offline activities, and kept the groups active. 15%• Executed marketing campaigns of PACKCON’s all-year-round events incl. Innovative and Sustainable Packaging Competition, Packaging Business School livestreaming sessions, Online Packaging Fairs, and closed-door meetings. 15%• Liaised with Marketing Service Center to produce creative content for development of PACKCON WeChat mini program. Assisted in planning marketing campaigns of the program, measured effectiveness and implemented optimizations. 10%

Xuhui District, Shanghai, China

Fully engaged in MarCom work for IMSinoexpo’s Hotel & Shop Plus show portfolio - incl. HDE (Hospitality Design Expo), CCE (China Clean Expo), and SRS (Smart Retailing Show) - to support exhibitor and visitor promotion and other year-round marketing campaigns. Key responsibilities and achievements included, but not limited to:• Produced original social content across Facebook, LinkedIn, Twitter, and YouTube. Over a nearly 2-year period beginning in Dec 2019, created and scheduled 153 posts that garnered 95K+ impressions, resulting in a 1.51x lift in total engagement, while the average ER increased to 6.44% in 2021 from 3.95% in 2020.• Executed segmented email campaigns sent to 58K+ subscribers per month on Eloqua, Dmartech, and/or Webpower. Over the course of nearly 2 years, continuous optimization led to a 4.92% YoY increase in the avg. open rate, while delivery rate and CTR rose to above 91% and 0.52% respectively.• Collaborated with the Web Development team to manage 3 SEO-friendly show websites. Conducted content editing to ensure all sections such as Industry News were up-to-date. Revamped a 48-page WordPress website to grow organic traffic by 8.27%, with pageviews up 6.55% and bounce rate down 9.49% in a 2-month span.• Worked closely with the Sales and B2B teams to explore and match qualified buyers (who are in my personal networks) with the right exhibitors, resulting in 2 closed deals - 10K+ smart toilet seats and 100K+ hair towel wraps.• Coached 2 interns in copywriting techniques to enhance their performance, gatekeeping the quality of productivity within deadlines.

Xuhui District, Shanghai, China

• Responsible for localizing marketing collateral - incl. show guides, brochures, e-flyers, sponsorship kits, and post-show reports - in coordination with in-house graphic designers.• Assisted in trans-creating contents for press releases published on 20+ key industry media partner websites such as PR Newswire, Hotelier Indonesia Magazine, and World Construction Today.• Supported pre-event prep for Interior Design Forum (2020 & 2021), incl. attendee acquisition, booth graphic design, and drafting of emcee script.• Liaised with event partners, venue providers, contractors and photographers in ensuring smooth running of fringe programme, from restructuring of floorplan to on-site temp staff briefing and venue set-up for keynotes and panel discussions. Liaised with contractors and A/V providers in troubleshooting ground issues at Mockup Room Show Press Conference (2020 & 2021) and Golden Palace Awards Dinner (2021).

Xuhui District, Shanghai, China

• Updated floor plan sketches using CorelDRAW and exhibitor list.• Trans-created news articles in hospitality design community for WeChat posts.• Assigned to invite cross-industry decision makers - comprising hoteliers, architects, designers, and developers - to attend Interior Design Forum (2020) through 120+ cold calls/day (one month before the show).• Attended competitor shows for collection of leads to update potential exhibitor database for sales follow up, while distributing 1.5K+ pieces of marketing collateral to promote upcoming events.

Pudong, Shanghai, China

• Taught New Concept English II and Preliminary Interpretation Certificate courses to 4th-6th grade students in group and 1-on-1 settings with ONLY-developed Alo7 courseware (3 campuses, 10 classes, 82 students, 741 hrs).• Responsibilities incl. preparing lessons, classroom management, marking test papers, grading homework, delivering demo classes, and placement testing of new students.• Communicated with parents and class teachers regularly to support student learning, with high-quality outputs such as merit in tests, transferring to an advanced course, and entrance to a famous school.Ps: Weekends/Summer/Winter Holidays Only

Pudong, Shanghai, China

Actively involved in projects incl. Texworld USA, Apparel Sourcing USA, and Africa Sourcing and Fashion Week (ASFW).• Translated and updated documents incl. exhibitor manual, preliminary report, and Business Matching invitation letter.• Executed data entry responsibilities on inputting paper-based sources into Excel spreadsheets.• Assisted Project Manager in tracking returned contracts and payments for exhibitors.• Performed alongside the Project team research on Ethiopia’s textile industry, with various methodologies such as 1-on-1 interviews, online survey, and social listening.

Yangpu District, Shanghai, China

• Recommended by Communist Youth League Committee of Shanghai Yangpu District.• Managed the company’s WeChat official account, wrote 2-3 advertorials per week, and increased followers by 65% within 2 months.• Assisted COO in drafting White Paper on Makerspace Development in Shanghai’s Yangpu District by conducting journalistic interviews with C-suites from 25+ incubators/co-working spaces incl. InnoSpace, Ucommune, and Kr Space.• On-site support for Gold Medal Startup Mentor Workshop, Baosteel “Legendary Seasons” Young Talent Development Programme, and Innovation Project Roadshows.