Identified Product-Market Fit and mapped key product functions, target audiences, and time-to-value. Built pricing and P&L strategies for SaaS growth. Conducted Customer Discovery to refine positioning. Launched a unique brand strategy and optimized email marketing, boosting CRM engagement. Secured strategic partnerships, including RingCentral ($2B+ revenue).

Reorganized the central marketing function (150+ employees), driving efficiency and impact. Planned annual campaigns with budgets ranging from $20M to $35M, resulting in a 46% increase in clients and active users, alongside a 10pp brand awareness boost. Delivered a comprehensive rebranding initiative that unified all business units, including the UAE market. Established and led the research division, completing the company’s first investor segmentation on the Russian market.

Achieved a 2x revenue and 10x profit growth for the agency. Managed Creative, Strategy, Research, and tender teams, overseeing 90+ employees. Founded and scaled a media unit into a 30-person team with $7M+ revenue and 45% of group profits. Built a proprietary tech product, reducing project management costs by 35%. Introduced OKR systems with global expertise, accelerating team growth and reducing turnover by 80%.

Founded the Strategic Planning department, elevating JAMI to the #1 spot for digital strategy development. Pioneered the Integrated Strategist role, boosting the agency’s innovative edge. Developed a winning methodology for digital strategy creation, increasing tender win rates from 32% to 75%. Secured partnerships with global brands such as L’Oreal, MARS, Nestle, Google, Samsung, and VISA. Ranked 10th in the "Golden Hundred of the Russian Digital Market" (RUWARD, 2017), entering the top 4 digital agencies.