Head Of Design
CurrentAlthough my " official " title is Head Of In-House Design, with a team of only three producing the majority of the surfboard industry's prints we all have to wear a lot of hats. My vast array of jobs here includes preparing customer artwork for print, guiding customers from start to finish on their design visions (communicating with customer on their desires, conceptualizing, mocking up, designing, revising, and preparing for print), overseeing of order processing, packing & shipping, market data research via analytics, website management & design, lead designer on company branding and advertising, creating stock design content for purchase on our website, oversight of all social content, and pretty much just about anything that makes this shop run. I've worked with clients of all calibers; the local guy who wants you to make all the decisions for him, large corporations with 10+ people working on the project and a whole lot of bureaucracy to navigate, meticulous influencers and artists that oft times have a very specific and complex vision, and legends of industry that we don't want to disappoint. All that to say, I've learned a lot about working around various personalities and how to manage large and small projects in a way that is always prescriptive and goal-oriented.