Developed a behavioral analytics product for companies selling their products on AmazonService focused on replicating Amazon product pages and surveying consumers while tracking user behavior (mouse movement, clicks, scroll depth)Helped companies gain valuable retargeting data by embedding Facebook Pixel and Google Tracking CodesDeveloped product roadmap, site design, and go-to-market strategy

Assembled database queries to create reports on user behavior for the international sales teamConducted in-depth research for a new product to determine key features and use cases, including 12 in-person interviewsCreated multiple Tableau dashboards to monitor sales metrics, reducing sales teams’ requests for metrics

Worked with Tableau to analyze data and create reports to estimate market potentialUsed Adobe Creative Suite to edit and localize marketing material enabling use across multiple departments and countriesResearched competitor landscape and developed a pricing model for a new product launch

Conducted multiple email marketing campaigns directed towards an audience of over 30,000Formulated and executed various SEM A/B tests, increasing click through rate and other key performance indicatorsPerformed search engine optimization (SEO) as well as app store optimization