Elika Tripathi Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

• Managing key accounts of the top customers of Adani Logistics, maintaining relationships and enhancing customer loyalty• Analysed market trends and gathered customer feedback leading to 32% repeat business and an improvement in retention rates • Devised a comprehensive customer segmentation framework resulting in 66% sales revenue increase from a major customer• Drove cross-functional team initiatives to enhance data driven decision making, successfully capturing 9% market share• Negotiated with 25+ under-performing partners to optimize costs, ensuring quality achieving an average of 48% cost savings• Introduced a competitive benchmarking framework, enabling more informed pricing strategies and improved margins by 8%.

• Conducted competitive benchmarking with 17 companies who had made use of immersive technology to launch flavoured products• Strengthened primary research to understand the relevance of flavoured drinks for the recently turned LDA (legal drinking age) market• Conducted a dipstick survey with 150+ respondents to study millennial drinking habits and preferences• Utilised Sprinklr platform for social listening of 5 brands from 3 social media platforms to gauge consumer opinions about Diageo’s products• Integrated and analysed all the data received with ideas to finalise the recommendations for the company • Assisted in improving the value chain by launching a campaign to push flavoured products to increase sales• Proposed 7 events and activation recommendations for attracting recently turned LDA to flavoured spirits

I started debating in the first year of graduation. An absolute novice without the slightest idea of the format, tournament locations, etc. It was a long journey of experiences that eventually taught me a lot. Many colleges had debating societies with seasoned debaters helping every novice candidate. Since I was bereft of this opportunity in my college, I decided to start a debating society to nurture debating talent in juniors. After having won a few city-level tournaments, I brought together debating enthusiasts to train them. Regular practice sessions were conducted to send students to compete in local debate tournaments.

After attending debate tournaments at over 15 colleges in Mumbai, I had a sufficient idea of what entailed a good tournament. As a debater entering those tournaments, I had a criterion of expectations which many were unable to live up to. At the same time, a few of them were so amazing that they raised the bar. I wanted to pass on this fulfilling learning experience of a great tournament. So, I was the head organiser of the RGIT Debate Tournament for two consecutive years. The event was a massive success bringing in the highest participation. It also became the first even of RGIT to host participants from outside Mumbai.

With sufficient experience in organising large-scale events of my own, I was given the position of event management head of the IT Departmental committee. Prime responsibility required overlooking the management of various events, workshops, seminars that were conducted by ABIT. Management of publicity, marketing, creative teams to ensure smooth functioning of all events.

As a second-year engineering student who just entered into the IT Department of college, getting into the public relations team of ABIT was very beneficial. I have always enjoyed meeting new people and connecting with them. This role enabled me to meet students, not only from our own college but many others where we went for publicity. It was enriching to gain insight on what students look for in college events, what gains their credibility and what is attractive to them. It also helped understand the role of publicity in an event.

Master Of Business Administration - Mba

Bachelor Of Engineering - Be, Information Technology