Eli K. Email & Phone Number

Cleveland , Ohio, Us

-Determine digital strategy and approach for new products, services, and campaigns within assigned section of Key.com (Personal - Home Loans/Lines & Mortgages) -Key.com lead on consumer bank relationship growth agile squad, delivering highly personalized omnichannel messaging to clients across pivotal financial/life events-Support consumer-focused marketing journeys, campaigns, and promotions by authoring landing pages and digital experiences for paid search, direct mail, email, social media, and online/mobile banking offers-Author all promotional marketing tiles, interstitials, and modals on the online/mobile banking app account summary and offer pages, used by 2 million unique consumer banking clients

Naas, Ie

-Manage kerryfoodservice.com–building responsive web pages for monthly seasonal trends, brand page updates, and all campaign landing pages-Collaborate with creative, social, and brand management teams to develop branded omni-commerce and digital-shelf experiences across online retailers-Responsible for maintaining, updating, and tagging products, recipes, and collections on kerryfoodservice.com-Execute monthly recipe trend updates for Davinci Gourmet’s brand store on Amazon.com-Schedule/manage Instacart Ad campaigns for beverage brands including Davinci Gourmet, Big Train, and Oregon Chai-Supported the Implementation of a new "where to buy" widget on kerryfoodservice.com to streamline consumer path to purchase and enhance internal campaign reporting/analytics capabilities

Naas, Ie

-Support 5-year strategic planning initiatives for the Meat EUM; Leading strategic planning for the NA Appetizer sEUM($95MM revenue)-Defining strategic priorities and identifying the “where to play” and “how to win”-Led the development of an interactive virtual tour application to showcase Kerry’s renovated flagship manufacturing facility; Representing the company's largest-ever capital expenditure investment ($137MM)-Responsible for activating Meat EUM strategy through customer engagements as category lead for Red Meat and Seafood/Appetizers. -Coordinate with internal (Engineering, RD&A, Finance, Sales) and external agency partners in the planning and execution of marketing campaigns and commercial programs for the Meat EUM.-Assist in the development and understanding of the meat industry-including market dynamics, trends, and key customer strategies utilizing syndicated data and other market research tools. -Help drive demand creation aligned with the Meat EUM strategies and performance.-Collaborate with RD&A and Culinary to develop innovation concepts and applications for the Meat EUM aligned with commercial and marketing initiatives.-Managed the creation and successful payment of nearly $3MM worth of purchase orders for the entire NA Marketing department

Client: Olay Highwire Brand Studio is a cross-functional capstone experience at Miami University where students from marketing, graphic design, and other relevant majors work for a semester on an actual client's current branding and marketing challenge. Pending acceptance based on an application review process, students are put in competing teams where they spend the semester developing campaign solutions that include market research, analysis, strategy development, and brand implementation.As one of 30 students selected to participate in this client-driven consulting experience, I:-Applied Qualitative and Quantitative strategies to uncover actionable marketing insights to drive innovation.-Developed a comprehensive campaign strategy to launch a digital platform that integrated our insight and blends the physical and digital space.-Collaborated with designers to develop brand guidelines and campaign creatives.-Designed a promotional Alternate Reality Game that combines real-world and online experiences to deliver a transmedia story that can be altered by the consumers’ ideas and actions.-Defined the campaign’s long-term benefits for the brand’s customer acquisition strategy, customer loyalty, product awareness, and innovation pipeline. -Used Scrum Agile methodology to consistently iterate deliverables and ensure project deadlines were met.

Bedford Heights, Ohio, Us

-Executed a full website redesign/deployment to support list building, gated content, landing pages, SEO, and future campaign objectives (appalachianlumber.com)-Launched the company’s first email marketing platform to support automation and effectively distribute promotions, specials, thought leadership, and relevant news to customers-Grew email click-through rate by 10% using A/B tests and optimizing call-to-action locations.-Designed new marketing content & creatives for all major product lines to highlight manufacturing processes and support current and future campaigns-Managed, budgeted, and designed content for multiple LinkedIn and Google Ads campaigns-Set up and managed new social media accounts to establish a full digital presence and connect with customers-Created and launched a custom “reverse referral” program to build rapport with existing retail customers

Akron, Oh, Us

-Managed, strategized, and budgeted LinkedIn campaigns for PURELL® CXR dispenser serving 200,000+ impressions and attained a .5% average click-through rate -Delivered 2020 budget proposal to support the implementation of Account-Based Marketing strategy and vendors -Performed various social media campaign engagement analyses to drive marketing insights and accelerate CRM procedures -Built interactive digital marketing vendor guide to support future expansion across a variety of vertical markets -Learned how to build UTMs to track the performance of digital marketing campaigns -Set up NDAs with digital marketing vendors to discuss and plan preliminary marketing campaigns

Beachwood, Oh, Us

-Supervised and protected a 512,000-gallon pool by enforcing safety guidelines and encouraging proper waterbehavior-Worked as a Team-Leader for other guards by troubleshooting aquatic issues and ensuring timely rotations-Practiced and perfected emergency situations to appropriately prevent and care for fatal injuries

New York City, Ny, Us

-Learned professional procedures used for ongoing global retained executive searches within the tech industry-Studied various techniques utilized in both high stakes candidate and client interviews-Observed ongoing executive searches as well as learned tactics and strategies heavily used to search, obtain, and negotiate with C-Suite level executives

Exton, Pennsylvania, Us

This internship is part of the Morgan Apprenticeship program at University School. Students who partake in this Apprenticeship learn all aspects of their mentor's business. Along with shadowing the mentor, interns are required to complete a project that contributes in some way to the business. At the College Planning Network, I learned various sales strategies that are heavily used in the college funding industry. Also, I helped create, design, and market a website from scratch. This website releases weekly videos that address all aspects of the college planning process.

St Louis, Mo, Us

-learned how to work and problem solve in a fast-paced dining environment-Provided exceptional customer care and service to drive and encourage repeat customers-Washed dishes, prepared food on the Line, supervised dining room, waited tables.

-Shadowed and assisted various food start-ups in the Cleveland area. -Learned how start-up business advertised and promoted their food to local markets -Ensured that food met all proper nutritional and local regulations

B.S. In Business, Marketing (Magna Cum Laude)

High School Diploma