Eli Lichtman Email & Phone Number

Chicago, IL, US

Greater Chicago Area

• Leading team of three, defining marketing and business strategy for multiple clients
• Led quarterly business reviews directing future media strategy, collaborating cross-team
• Developed audience playbook and data monetization strategy for a Fortune 500 electronic components distributor to uncover additional revenue streams
• Served as GenNext board member (young professionals resource group). Co-leader of internal analytics podcast, Digiteers (volunteer group), and Unicorns United (soccer team).

Greater Chicago Area

• Led multiple campaign analyses for a Fortune 500 financial services client, highlighting optimizations and holistic findings
• Created and presented campaign performance wrap reports incorporating surveyed attitudinal data and behavioral data from Programmatic, Display, Social, Search, Podcast, and TV channels
• Tagged over 25 landing pages to measure site activity through DCM, Google Analytics, and Coremetrics, providing heat maps and site layout recommendations
• Proposed new strategic plan to better measure lower funnel app goals
• Utilized Social Listening to contribute to a pitch and client project

Greater Chicago Area

• Grew our presence on Instagram to over 3.5k followers by providing tactical analysis, filming & editing humorous videos, designing static posts, coordinating events, and selling merch
• Produced weekly podcast episodes featuring engaging interviews with 20+ professionals; players, referees, agents, broadcasters, owners, coaches, etc.
• Explored brand partnerships and establishing high school program, built a website
• Check us out - “Footy Fellas” on Spotify or Apple Podcasts! @footyfellaspod on Instagram

Greater Chicago Area

• Created app with intern team; Presented app’s new features, media plan, and KPI’s to client and Digitas’ leadership team
• Won Hackathon group event, using AI to solve a client’s need; Presented to key Managers
• Partnered with Data & Analysis department member; Used Google Analytics to complete ecosystem review of client data and shared recommendations with team for 2018 planning
• Managed budget trackers, time transfers, and project scopes for 8 clients using Excel, Lawson, and Business Objects
• Served as day to day finance contact for project managers across multiple client teams

Stamford, CT

• Completed Request for Quotes, working with the team on brainstorming items, partnering with vendors, creating PowerPoint decks, and fulfilling purchase orders
• Recommended expansion opportunities for the company based on competitive analysis
• Presented in ideation meetings, sharing optimal merchandising strategies with the company

Stamford, CT

• Identified and analyzed 5-year trend data about Stamford, and gathered insight from domain experts
• Built narratives to formulate the backbone of a Stamford Economic Development Plan
• Presented strategy and data at ideation session to business and tourism leaders

Stamford, CT

• Created brand and retail consumer profiles using Simmons’ and Qualtrics’ data; Briefed Marketing and Merchandising teams for client product ideation (Quaker, Garmin, Fred Meyer)
• Recommended new ‘idea management’ technology platform for Fortune 500 client
• Created food industry trend report to share with clients and guide new business prospecting

Stamford, CT

• Worked with Westin & Le Meridien brand marketing team
• Contributed to strategy for revamping Westin Kids Club; Participated in brainstorming
• Managed data and social media content, interacting with users to grow brand awareness

Stamford, CT

• Created advertising concept “Night of Your Life” that included SEO, social media, and vivid imagery; Presented this immersive experience to leadership team
• Shadowed managers in digital marketing, market research, real estate and data analytics
• Honed techniques to improve key customer metrics based on 3-week digital marketing class

Stamford, CT

Soccer coach for summer camp program with children aged 8-12.

CT & LA

Helped start King 5K Charity Run, raising $8,000 for Orphaned Starfish. Collected 200 soccer uniforms for Stamford Boys & Girls Club. Volunteered at Person-to-Person clothing and food distribution, Food Bank of Lower Fairfield County, and Rustic Pathways Rebuilding New Orleans.

Bachelor'S Degree, Economics (Major), Psychology (Minor)

• Varsity Soccer Team Captain • Co-President of First Report: Global economic newsletter and site, firstreporteconomics.com • Youth.

Education record

• Graduation Speaker; Junior Class Prize • Awards for integrity, leadership, and inspiring others • Elected Senior Prefect: Liaison.

Education record

Public Speaking class.

Education record

Broadcast Journalism and Music Performance summer classes.

Education record

Robotics summer class.