Eli Mangold Email & Phone Number

Boston, Massachusetts, United States

• Formed the company’s core messaging and brand story and launched it company-wide internally and across external media efforts
• Created a novel “research-centric” content strategy that has earned the company coverage in The Washington Post, Fast Company, Cipher News, and elsewhere
• Produced, wrote, and delivered a research report with original data and insights that generated 200+ opt-ins, earned 7 speaking engagements, and accelerated 3 deals
• Built dozens of successful client pitches, RFIs / RFQs, and other proposals while working closely with business development and solution architect teams
• Delivered 41% YOY follower growth on LinkedIn while sustaining an average engagement rate 6x industry average

Remote

• Spear-heading the first-ever U.S. thought leadership program, which combines content creation, messaging, PR, media trainings, and performance measurement
• Delivering messaging and media trainings on continual basis, with over 150 of the top leaders in the U.S. organization attending trainings within first 6 months of launch
• Overseeing editorial development of four U.S. core thought leadership narratives that have been accessed by 600+ people within Schneider and are used in speeches, media briefings, and other strategic communications
• Initiating collaborative processes to better align all U.S. teams that produce thought leadership, including PR, Government Relations, Marketing, and external vendors
• Defining positions and communications on strategically sensitive or important topics alongside top leadership including NAM CMO and SVP of StrategyAccomplishments
• Trained 150+ thought leaders and 25 country leaders on core thought leadership messaging

Foxborough (Foxboro), Massachusetts, United States

• Served as U.S. managing editor, upholding extensive brand voice and style guidelines for key U.S. integrated marketing and external/internal communications
• Wrote and edited sensitive and high-profile thought leadership, such as keynote speeches and decks, while working one-on-one with c-suite leaders
• Coached dozens of people, including agencies, consultants, and internal marketing teams, as a recognized expert on brand voice, SEO, content strategy, and storytelling best practicesAccomplishments
• Boosted organic search traffic to the U.S. Schneider Blog by +66% via customer-first SEO content strategies
• Strategized or supported content marketing projects that drove $55M+ in won revenue and $147M+ in open pipeline within two years
• Won 2022 AVA Digital Award Platinum Winner for an SEO project that led a U.S. Congressman’s team to engage with Schneider’s executives on new microgrid legislation

West Kingston, RI

• Gained rapid command of 6 technical segments by building close relationships with subject matter experts
• Served on and led an HR task force for 2 years to elevate employee engagement
• Motivated cross-team collaboration across web, deployment, content, and communications teams by facilitating weekly brainstorm and skill-sharing cadences on digital marketingAccomplishments
• Created “news-jacking” campaign focused on microgrids that influenced $45M in pipeline on a $1K paid media spend, winning Schneider’s top global marketing award in H2 2019
• Researched and wrote a 6,500-word policy report delivered to Shanghai’s mayor on behalf of global CEO, recommending policies and practices on spurring Chinese innovation
• Achieved Page One ranking on numerous SEO projects, including driving 66% traffic increase to the U.S. microgrid landing page and crafting two of the most successful SEO blogs ever written at Schneider, earning.

Foxborough, MA

• Ghost-writing content for company executives and adapting style to each executive’s distinct voice
• Researching and writing high-visibility, high-impact reports for c-level and industry analyst audiences
• Leading the brainstorming and ideation processes for new content and campaign ideas
• Delivering clean, punchy copy on tight deadlines while collaborating across global time zones

Kingston, RI

• Taught a communication course for first-year students focusing on public speaking, civic engagement, and communication theory
• Provided supportive and constructive real-time feedback to students facing stressful situations, while also coaching other students on how to do the same
• Motivated and supported students to gain essential communication skills and overcome their fear of public speaking
• Built out curriculum from scratch, including many custom workshops and activities, to connect theoretical concepts to practical communication skills

San Diego, CA

• Served as a leader, motivator, and mentor for a diverse group of students
• Taught 12 sections of a public speaking course reaching over 300 students
• Guest-lectured as TA on feminist criticism and communication theory for upper-level courses
• Crafted hands-on activities and multimedia lesson plans that engaged students and achieved measurable learning objectives
• Modeled effective public speaking, writing, and presentation skills for first-year students

Portland, Oregon Area

• Served as an AmeriCorps VISTA member at Groundwork Portland, an environmental justice organization that trains youth of color for green jobs
• Co-organized a public relations campaign with a coalition of non-profits to build public awareness over the federal clean-up of a polluted river in Portland, OR, ultimately securing coverage in 5 local papers and.
• Drove engagement with donors and stakeholders to raise $5,500 and boost web traffic by 30% within first month
• Led the design, writing, and strategy process for a new website launch in March 2016
• Collaborated with a diverse coalition of community groups on a campaign for a more thorough, equitable cleanup of the Portland Harbor Superfund site, earning media in local press and on social networks
• Honed grantwriting skills by writing multiple successful letters of intent

West Kingston, RI

• Wrote the in-house creative department’s new website and manifesto, earning praise from CEO & CMO
• Led the writing for six digital email drip campaigns, from strategic briefs through content plans to content such as e-books, infographics, and videos
• Crafted email campaigns with average click-through rates (18 – 20%) that outperformed industry averages
• Continuing to work with team members as a freelancer, writing white papers and blogs
• Tracked content marketing trends and copywriting best practices to stay updated on industry standards

New London, CT

• Researched and wrote articles for a Connecticut newspaper with a distribution of over 100,000
• Interviewed politicians, performers, and other notable people in the community to drive public's understanding of complex issues such as racism, environmental zoning, and more
• Learned key skills on the job, such as how to write a lede, how to interview, and how to structure articles for optimal reading and legibility

Quito, Ecuador

• Wrote, fact-checked, and edited web content
• Style-edited user-generated web content for print
• Blogged on the company site
• Executed search engine optimization with Google Ad Words
• Engaged with audience via Facebook and Twitter

B.A., Major: Government, Minor: English Literature, Cum Laude

M.A., Communication And Media Studies

Activities and Societies: Society of Communication and Leadership • Published three articles in leading communication journals as first.