Eli Martin is the Chief Marketing Officer, Creative Director and co-owner at Sniffies, a map-based meetup app for gay, bi and curious men. Irreverent, sex positive and uncensored, Sniffies has revolutionized the queer dating app space connecting queer men and highlighting meetup destinations on a one-of-a-kind map interface that challenges the standard grid or swipe-based meet up apps. Having been at Sniffies for 5 years, Eli leads all marketing, advertising, PR efforts and brand partnerships. He built Sniffies’ ad network and oversees the ad sales team. He has been building Sniffies through content forward marketing, influencer and social advertising and ground up initiatives activating queer communities throughout the US. He uses his unique skill set as a marketer, strategist and creative director to drive growth through “world” building facilitated by storytelling. He thrives on taking an idea and making it a reality, assembling teams, bringing in creative and strategic partners and taking companies to the next level. His marketing and PR efforts have been recognized in the New York Times, Out Magazine, The Advocate and Mel Magazine.Before his time at Sniffies, Eli previously spent the last decade of his career leading production development and producing commercial advertising in-house at PepsiCo; at agencies VaynerMedia, Annex88, Leo Burnett, Digitas, Team Detroit, Publicis, McCann; and leading Seattle production company Workhouse Creative, serving Microsoft, Amazon, Mazda, Intel and McDonalds. As the executive producer and director of operations at Workhouse Creative, he was instrumental in building the fast-growing company. During his tenure he expanded the client base from one to dozens, managed and grew their staff, built out their office, represented eight directors, and oversaw the creative process and managed their workflow.