Solving the unsolvable problems.

• Consult B2B marketers and scientists on best practices for launching consumer-friendly CPG brands • Facilitate ideation and brainstorms with client’s in-house teams to create engaging product and brand names, logos, marketing platforms, sales tools, and packaging, impacting how they approach sales and business • Maintain strict client confidentiality and comply with legal and industry regulations

PROMOTIONS: Freelance Designer to Senior Marketing Design Specialist, Art Director, Senior Art Director, and Creative Director• Spearhead creative direction for nine independent brands at Natrol, a leading global manufacturer of vitamin, supplement, and sports nutrition products, achieving 18% growth YOY• Define vision and execute high-volume creative initiatives and branding across national print, TV, packaging, and interactive media from concept to post-production• Continually identify opportunities to elevate the overall brand, recently leading entire redesign of 200+ products, logos, collateral, packaging, templates, and style guide that successfully transformed Natrol into a highly competitive premium brand• Design memorable, immersive and interactive brand experiences for major trade shows, utilizing social media to maximize traffic and engagement with customers• Participate in executive meetings with VPs and the CEO, leveraging design expertise and business leadership to shape long-term strategy, while providing scalable creative solutions to reach goals• Manage the entire creative department, developing growth plans and promotions for three direct reports and mentor junior members of cross-platform teams• Manage project scope and expectations for freelancers and external ad agencies across print, TV, web, social, and packaging • Review agency creative assets, ensuring content is consistent and aligned with marketing strategySELECT ACHIEVEMENTS:• Negotiated unprecedented deal with packaging vendor for new redesign, locking in below-market pricing for premium products for two years• Innovated packaging, collateral, launch kits, and educational assets for company’s first licensed product, an Angry Birds vitamin line• Redesigned packaging for Natrol JuiceFestiv line, and secured shelf placement at major retailers that company had lost due to outdated look, restoring and increasing sales from sub $1M to a $5M+ line

• Build experiential events from the ground up, overseeing creative direction, lighting, design, promotions, branding, and talent management for fast-growing event startup, Apple Jaxx & Stache• Develop company’s brand image, designing logo, website, promotional videos, and event graphics • Spearhead the largest Pride event, Mile High Party Weekend, in Denver, attracting over 3,000 people and named the number-one pride party by Gay Travel Magazine• Secure event sponsors like Ketel One Vodka, iHeartMedia, Smirnoff, Monaco, Bremen’s Wine & Tap, Andrew Christian, Nichols Venture Group, Marquis Leo Collection, and more • Hire contractors and musical talent including DJ’s and pop icons like Mya, Kristine W, and DEV

• Produced engaging marketing campaigns to promote tourism and appeal to local residents, leading projects from concept through post-production in fast-paced environment• Ideated inspiring advertising for local businesses, successfully identifying and showcasing each client’s unique selling proposition • Conceptualized, produced, and managed KFC and Burger King TV commercials, maintaining high quality despite limited production budgets

Spearheaded top-tier interactive $1M+ experiential events and collateral including logos, brochures, labels, banners, packaging, magazines, and original art for high-end clientele around the countrySELECT ACHIEVEMENTS: South Beach, FL – Created celebrity events at Casa Casuarina (Versace Mansion) Las Vegas, NV – Transformed Mandalay Bay into 1950s era Las Vegas Pinehurst, NC – Designed event graphics for US Open

PROMOTIONS: Contract Designer to Art Director and Associate Creative Director• Directed multi-cultural advertising targeting African-American, Hispanic, Asian, and urban youth, with key responsibility of managing creative activities and team of 10 for Verizon Wireless account• Conceptualized and executed Verizon’s youth pre-pay brand (FREEUP) from the ground up, designing all logos, branding, in-store, TV, print, online, promotional and merchandising collateral, as well as presenting directly to top management• Executed print, TV, and multimedia campaigns for key accounts including the first Miller Live Responsibility Campaign, K-Mart’s blue light character, and Verizon’s Testman “Can You Hear Me Now” campaign• As agency art director on mainstream music video shoots, oversaw product placement and commercial pullouts