Eli Mcganal Email & Phone Number

Valparaiso, Indiana, United States

Valparaiso, Indiana, United States

Solving the unsolvable problems.

Chicago, Illinois, United States

Des Moines, Iowa Area

• Consult B2B marketers and scientists on best practices for launching consumer-friendly CPG brands
• Facilitate ideation and brainstorms with client’s in-house teams to create engaging product and brand names, logos, marketing platforms, sales tools, and packaging, impacting how they approach sales and business
• Maintain strict client confidentiality and comply with legal and industry regulations

Greater Los Angeles Area

• PROMOTIONS: Freelance Designer to Senior Marketing Design Specialist, Art Director, Senior Art Director, and Creative Director
• Spearhead creative direction for nine independent brands at Natrol, a leading global manufacturer of vitamin, supplement, and sports nutrition products, achieving 18% growth YOY
• Define vision and execute high-volume creative initiatives and branding across national print, TV, packaging, and interactive media from concept to post-production
• Continually identify opportunities to elevate the overall brand, recently leading entire redesign of 200+ products, logos, collateral, packaging, templates, and style guide that successfully transformed Natrol into a.
• Design memorable, immersive and interactive brand experiences for major trade shows, utilizing social media to maximize traffic and engagement with customers
• Participate in executive meetings with VPs and the CEO, leveraging design expertise and business leadership to shape long-term strategy, while providing scalable creative solutions to reach goals

Greater Denver Area

• Build experiential events from the ground up, overseeing creative direction, lighting, design, promotions, branding, and talent management for fast-growing event startup, Apple Jaxx & Stache
• Develop company’s brand image, designing logo, website, promotional videos, and event graphics
• Spearhead the largest Pride event, Mile High Party Weekend, in Denver, attracting over 3,000 people and named the number-one pride party by Gay Travel Magazine
• Secure event sponsors like Ketel One Vodka, iHeartMedia, Smirnoff, Monaco, Bremen’s Wine & Tap, Andrew Christian, Nichols Venture Group, Marquis Leo Collection, and more
• Hire contractors and musical talent including DJ’s and pop icons like Mya, Kristine W, and DEV

Hawaiian Islands

• Produced engaging marketing campaigns to promote tourism and appeal to local residents, leading projects from concept through post-production in fast-paced environment
• Ideated inspiring advertising for local businesses, successfully identifying and showcasing each client’s unique selling proposition
• Conceptualized, produced, and managed KFC and Burger King TV commercials, maintaining high quality despite limited production budgets

Miami/Fort Lauderdale Area

Spearheaded top-tier interactive $1M+ experiential events and collateral including logos, brochures, labels, banners, packaging, magazines, and original art for high-end clientele around the countrySELECT ACHIEVEMENTS: South Beach, FL – Created celebrity events at Casa Casuarina (Versace Mansion) Las Vegas, NV – Transformed Mandalay Bay into 1950s era Las.

Greater Detroit Area

• PROMOTIONS: Contract Designer to Art Director and Associate Creative Director
• Directed multi-cultural advertising targeting African-American, Hispanic, Asian, and urban youth, with key responsibility of managing creative activities and team of 10 for Verizon Wireless account
• Conceptualized and executed Verizon’s youth pre-pay brand (FREEUP) from the ground up, designing all logos, branding, in-store, TV, print, online, promotional and merchandising collateral, as well as presenting.
• Executed print, TV, and multimedia campaigns for key accounts including the first Miller Live Responsibility Campaign, K-Mart’s blue light character, and Verizon’s Testman “Can You Hear Me Now” campaign
• As agency art director on mainstream music video shoots, oversaw product placement and commercial pullouts