As the COO of Mediaplanet Group the responsibility includes global central strategic operations such as Sales, Product Development, Content/Production, Distribution & Analytics, collaborations with Influencers, Marketing and Communications. I am also responsible for Tech, meaning the team and product development of the two in-house developed technical platforms supporting the business with the goal to support sales and customers as well as increase automation and business intelligence. Mediaplanet Group is owning the whole media ecosystem from concept to production, distribution and analytics of Content Marketing products in the contexts of our over 1,000 theme campaigns that are produced in collaboration with impactful influencers and distributed in print, digital and through tailored events. The company has 15,000 customers globally, employs 450 people from the headquarter in Stockholm, Sweden and 15 markets across Europe and Americas.

As the CDO I was in charge of setting the strategy of and leading the operational work of digital transformation from being a ad/print focused media company to becoming a modern media group where products, packaging, positioning, branding, supporting platforms and company structure as well as global and local teams reflected this new strategy. This with the goal of increasing automation and scalability long term and establishing an attractive clear industry position, attractiveness and margin in a short term perspective. Mediaplanet Group is owning the whole media ecosystem from concept to production, distribution and analytics of Content Marketing products in the contexts of our over 1,000 theme campaigns that are produced in collaboration with impactful influencers and distributed in print, digital and through tailored events. The company has 15,000 customers globally, employs 450 people from the headquarter in Stockholm, Sweden and 15 markets across Europe and Americas.

As VP EMEA I was managing Accedo’s business in EMEA on a strategic and operational level, which stand for about 50% of the company’s total revenues and about 150 people from the four offices Stockholm (HQ), London, Cologne and Budapest. Driving sales in the region included being responsible from lead generation, to pricing, proposals, negotiations and contracts for the team as well as driving my own larger customers with major media companies and operators. Being responsible for the delivery meant deploying and maintaining Multiscreen and AppStore Solutions on a number of different platforms such as web, Smart TVs, game consoles, mobile platforms and STB. This is done through the local and global professional services- and products team, which mainly consist of project managers, solution architects, UI/UX designers and developers.

Started the employment at Accedo with global responsibility for Sales and Marketing for the five global regions (EMEA, Americas, Asia, South America and Australia) focusing on Business and Product Development as well as standardizing our offering and how it was sold during the whole sales life cycle. I was also responsible for establishing and running global Marketing and Communication, which included a complete re-brand of Accedo from defining the brand to the positioning and communication thereof.Accedo is the global market leader in providing TV Applications Solutions with over 250 employees in twelve offices covering the world. Accedo is headquartered in Stockholm and was growing extensively with 1000% during my employment. EMEA customers include HBO, Netflix, Viaplay, Orange, ProSieben, Spotify, TV4, Sony, Deutsche Telecom, Sky, Samsung, NRK etc.

As VP of Global Content Services I was responsible for Content Services, one out of four business areas, which means owning the overall strategy and financial objectives as well as global business development, marketing and operations. Business included production, localization and distribution of specifically video content in 15 languages to mainly digital channels in collaboration with Associated Press, Disney-ABC, FOX, the Sun etc. When establishing the Content Services as a business area, from a number of separate acquisitions, I had to identify what solutions are offered where, integrate that into one global commercial and operational strategy and work on the delivering it in a most efficient way. The Content services organization included about 90 employees in primarily Prague, Stockholm, Los Angeles, Cairo, Singapore and New York.

Work as a Management Trainee for the international entertainment-broadcasting group MTG with placements in MTG Sweden, MTG Radio and Free-TV. The work included daily operational work with the management team as well as being project leader for larger projects mainly within the area of exploring new businesses, strategy, marketing, sales and event management.

Work as managment consultant at PriceWaterhouse Coopers in Sydney.

Work as licensed Spinning, Aerobic, Core and Step Instructor, which includes educating, motivating and training groups in several aspects of physical exercise.

Full-time work for more than two years and extra work during the semesters. Responsible for providing strategic advisory services, conducting analytical reports and various corporate finance projects.