BoM is an Insight and Strategy Agency that support our clients with actionable insights and relevant strategies.
We see consumers as an asset and offer clients expert knowledge and strategic recommendations where insights are transformed into strategic decision making tools and relevant objectives to strengthen brand and business. We work with both national and global projects and our clients are found within FMCG, retail, charity organizations, digital- and new markets as well as partnership with advertising- media- and digital agencies. Common projects are:- Brand positioning, strategy & development- Marketing strategy- Consumer behavior/segmentation- Communication potential & effects- Trend analysis & Business Intelligence- Business development- KPI and scorecards- Budget estimates

Responsible for international and national client’s insight and research projects. Primarily supporting the CEO or Marketing Director with insight driven decision making within different areas, helping them act in a more efficient way. During my time I trained junior employees as well as improved the department by finding and negotiating more cost-effective suppliers and introducing and training the team in more advanced working methods, to better meet the needs of more demanding clients.The daily work included projects within branding, positioning, budget estimates, tracking, set KPI:s, segmentations, consumer behaviors and communication development.

Consumer- and marketing insight specialist with the objective of driving the client’s business forward. Part of the entire insight/research process, from creating strategic decision-making based on consumer insights to ensuring and evaluating the impact. The role included generating recommendations that supported marketers as well as advertising- and media agencies strategically and operationally on a national and global market. As a planner, I was responsible for both national as well as global clients as a Nordic insight manager.