Provide consultative services to small and seed-funded early start-ups in Life Sciences, Retail, and EdTech domains. Work directly with clients in a fast-paced environment and collaborate with cross-functional, globally distributed resources to achieve rapid results.BUSINESS DEVELOPMENT/MARKETINGLevitas Bio - Provides proprietary Magnetic Levitation Technology for accurate detection, quantification, separation and testing of cells.• Defined the market for new applications of technology with a diverse group of partners in academia (UCSF, JGI/LBL, Stanford, UC Davis, Broad Institute) and Biotechnology.• Organized and hosted recurring interactive high-turnout networking events and seminars.PROJECT MANAGEMENTOeno Vaults - Commercial wine cellaring mobile and SaaS B2B applications used by serious collectors.• Established close working relationships with the client project teams and internal development managers to identify the requirements needed to improve operational effectiveness• Created, optimized, and drove client roadmaps and project plans across projects and cross-functional teams.• Planned, directed, supervised, and coordinated all activities in the development and implementation of projects for Teksera clients. Developed project briefs and estimates. Managed overseas resources. Assured project legal documents are completed and signed.

Xcell Bio provides a primary cell control solution to the immunotherapy market to support research, drug discovery, and cell manufacturing.• Defined market and developed process of identifying and qualifying high-profile leads within immunotherapy space, competitive landscape, and areas of differentiation. • Maintained strong relationships with product teams on product vision and go-to-market strategy.• Planned and executed multi-channel outreach campaigns targeting Key Opinion Leaders and Decision Makers in Academia, Biotech, and CROs (i.e.: Regenerative Medicine and Immunotherapy).

Played a key role in determining product commercialization strategy, developed and implemented both strategic and tactical activities for long and short-term sales and channel development.• Identified and assessed new markets, product and technology opportunities.• Drove product branding through the planning and execution of, and participation in, all trade show and workshop functions, identified and developed new channels• Executed marketing campaigns that drove further market awareness and adoption in key accounts.• Actively performed data analytics, competitive analysis and in-field market research to maintain updated guidance of product and commercial decision-making and strategies.• Developed and nurtured key high-value accounts (for all products within Diffinity line).

Drove National Sales and Marketing for the high-throughput Cell-based Phenotype MicroArray platform (instrumentation and consumables). Markets served are bioprocess, drug discovery, research and life sciences.• Top salesperson for Mammalian Phenotype microarrays.• Established new business with major biotechnology and pharmaceutical accounts: Pfizer, MedImmune, Biogen-Idec, Genentech, Takeda, Genzyme, Millipore, Baylor College of Medicine, Cold Spring Harbor Laboratory.• Commercialized new instrument: cultivate and maintain direct accounts locally and nationally including product sales presentations, online meeting presentations, onsite product demonstrations, local product shows, and technical sales support.• Achieved the highest-grossing sales of Omnilog (>$1M) in business.• Developed corporate accounts and established R&D collaborations resulting in publications and presentations at key meetings.• Identified and developed sales and partnership opportunities with various entities including pharmaceutical companies, research institutions, and healthcare centers by fostering relationships with key opinion leaders in specific market areas of cell-based applications, (e.g. bioprocess, toxicology, stem cell and cell metabolism studies).• Managed complete sales cycle including prospecting, drafting and negotiating contracts, software training and post-sale support.• Developed a video training series on the use of the platform and software.• Improve lead generation via data mining, customer webinars, and digital marketing.• Invited speaker at on-going training at NIH.

Re-hired to revive sales and marketing efforts to grow customer base in clinical and drug discovery markets. Lead cross-functional teams and built consensus. Implemented strategies, processes and enabling technologies to optimize marketing and sales efficacy.Marketing:- Managed direct marketing efforts including CRM implementation and lead generation campaigns.- Developed comprehensive marketing strategy and initiatives designed to penetrate and grow molecular pathology markets. Analyzed existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability.- Managed communication between customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.- Directed MarCom functions including brand management, website, advertising, annual catalog, tradeshows, collateral, mailings and print production. Selected and managed qualified consultants and freelance vendors to ensure a high degree of quality in the production of marketing communications products. - Designed and conducted post-marketing research and competitive analysis to identify opportunities to enhance the positioning of company products.- Formed strategic relationships with key opinion leaders and decision makers (corporate and academic). Sales:- Hired and trained sales team. Introduced new employee incentive program.- Enabled sales through development of educational content and facilitative procedures, streamlining collaborative efforts between marketing, support, and sales teams.- Developed and implemented, alongside the software engineering team, tools for CRM pipeline to ensure forecast accuracy and achievement of monthly revenue estimates.- Facilitated transition of business processes to off-shore teams.- Worked on defining and implementing procedures and processes that fulfill requirements for ISO 9001 (quality management system) certification.

Launched and managed a portfolio of microarray products.• Managed major system launches (instrumentation, software and consumables).• Managed entire product lifecycle: market research, patent search, the establishment of product specification, cost structure, sales training programs, etc. Identified market opportunities for new product introductions and product improvements, created marketing collateral and provided training to global selling units.• Monitored revenue, profitability and market share metrics.• Ensured consistency and alignment between documents in compliance with SOP requirements.• Developed and managed documentation schedules to meet project timelines.• Trained sales (over 20 team members) and customers on new technology by developing and conducting training, product demonstrations and technical seminars in-house and at trade shows.• Interfaced with engineering, R&D, and manufacturing to develop new products and enhance existing products.• Partnered with creative and external vendors to conceptualize and develop high impact digital sales tools that integrate seamlessly into the sales process.

Offers molecular pathology systems for cancer diagnosis and prognosis (automation, antibodies and probes). Built new Sales team (15 Sales Representatives). Accountable for the strategic planning and tactical execution necessary to meet and exceed revenue and customer satisfaction goals. Management responsibilities were later extended to include all customer-facing departments: Inside Sales, Marketing and Technical Support.• Built a dynamic team responsible for all US telemarketing sales and lead generation for molecular pathology. Responsible for the overall management of the marketing team providing coaching, leadership and assistance with resources and strategy development.• Grew business by 10% YOY, resulting in over $8 million in annual sales revenue. • Responsible for the development of business and sales strategies of consumable products and automated systems for immunohistochemistry, in situ hybridization and special stains.• Implemented “Strategic Selling” training and process. Designed and conducted training and team building seminars.• Designed procedures for contract administration. Defined and worked with IT to implement analytical reports and tools that enabled the sales team to be self-sufficient and effective in managing customer accounts.• Defined clinical and drug discovery territories. Provided scientific and logistical support for global marketing initiatives.• Researched, formulated and implemented strategic marketing/sales plans promoting new markets and improving competitive position in the area.• Performed and managed tactical marketing, promotion, placement, pricing, forecasting, customer support, and inventory management.• Acting manager of post-sales technical product support. Directed activities and resolution of technical problems that would increase a satisfied and growing customer base.

Played an integral role in establishing the Microarray Core Facility at LBNL Life Sciences Division. This facility served multiple projects within the Life Sciences Division. Used internal and external resources to established strategic collaborations. Trained and supervised personnel. Defined, designed and performed microarray experiments. Evaluated and tested commercial data analysis packages and reagents. As a participant of program project grants presented data during conferences and workshops. Other activities included process improvement, cost control, and project management.

Investigated molecular mechanisms underlying low dose and low dose rates of ionizing radiation (LLIR) exposure, with an ultimate goal to assess the potential risks of LLIR exposure in humans. Genomic screens, Immunohistochemical and biochemical methods were used at state-of-the-art imaging facility.

Designed and implemented experiments to characterize novel estrogen-regulated gene. Used cell-based assays (cellular proliferation, tumorigenesis, and differentiation, etc) and genomic approaches (microarrays) to determine the role of newly identified protein in breast cancer

Investigated the role of glucocorticoids in the tight junction (TJ) formation in rat mammary tumor cells. Recipient of a three-year NIH grant

Participated in a clinical research project to determine the relationship between lipoproteins and heart disease. Introduced and validated new methodologies.

Managed state-of-the-art MRI research facility. Liaison with thought leaders in Radiology: doctors, scientists, and technologists. Investigated new cardiac imaging methods. Conducted training courses for application specialists.