Elīna Krūmiņa Email & Phone Number

Latvia

Riga, Latvia

Riga, Latvia

* Preparing annual marketing plans and budgets according to global brand strategy and local Baltic specifics* Managing a team of 2 people in Baltics* Executing all commuication initiatives for Latvia and overseeing processes in Estonia and Lithuania.* Arranging cooperation deals with digital, media, creative and event agencies.* Influencer marketing, digital marketing, trade marketing, organising events.

* Preparing annual marketing plans and budgets (campaigns, sponsorships, events, etc.)* Managing cooperation deals with partners (media, advertising,digital,event agencies, freelancers)* Managing a team of 4 people* Partly taking part in campaign management (more complicated projects)* Together with product and offers developement team deciding upon new initiatives, new product developement and strategy to promote them.

Responsibilities:* Annual marketing and communication plans, marketing budget allocation per products* Product campaign management from A-Z (credits, savings, investments, cards, ATM, Private Banking, mobile bank and Netbank, etc.). * Cooperation with creative, media and digital agencies.* Launch of new products and services.* Monitoring the impact and results of marketing activities, adjustment of activities if necessary. * Internal communication.

Responsibilities – to build and sustain customer relationships, manage all media planning projects, cooperate with media planners to get the best solution, prepare post-campaign reports, analyze results, create media strategies and tender offers

Responsibilities – To sustain customer relationships, create annual communication strategies and campaign strategies together with strategic planner and creatives, to be well informed about advertising tendencies. Analyze campaign results.

Master Of Business Administration (Mba), Innovation And Entrepreneurship

Bachelor Of Communication Science, Advertising