Elina Manner work email
- Valid
- Valid
Elina Manner personal email
Elina Manner phone numbers
I am an enthusiastic marketing and sales leader with 15 years of solid marketing experience on both global and local level. Currently I am immersed in the world of ad tech, programmatic buying and digital media. Data-driven marketing with all its possibilities is what makes me tick.I possess extensive experience in leading 360 campaign creation (strategy - creative process - production - implementation - tracking - optimisation), brand building and managing agencies. I have also a long track record in leading marketing planning, campaign implementation, tracking and optimization in several markets. Based on the feedback from my former direct reports and business partners leading, motivating and coaching multi-cultural teams of marketing and sales professionals as well as agency teams is my core competence. Reaching superior business results is a driving force that keeps me going and I have an in-built desire to improve how things are done in an organisation. At the same time I find it very important to invest energy and time in ensuring that the team spirit is up and work is highly inspiring and enjoyable for the people I work with. My most important principle as a leader is true collaboration that is built on mutual trust and respect. Some of my key strengths are: good communication and collaboration skills, goal oriented, organiser, analytic skills, problem solver, quick to learn and to adapt to change. I am confident working independently but enjoy being part of a bigger team that achieves things together. You can contact me via elina.jo.manner(at)gmail.com or m. +358 50 480 2910.Specialities: Global campaigns; integrated marketing; marketing strategy; tracking and optimization; agency management; campaign concept creation and production; planning; brand management; advertising; digital marketing; mobile; social media; budget management; communication and leadership skills; Ad Tech; RTB; programmatic media buying; data-driven marketing
-
Deputy Member Of The BoardZoyHelsinki, Fi -
Head Of Marketing And CommunicationsZoy Jan 2022 - Present
-
Head Of Everyday At HomeOn Sabattical Sep 2020 - Jan 2022Fulfilling one of my long-lived dreams to take a break and focus on family, home projects, educating myself and testing out a small scale entrepreneurship with Ast-yhtiö Oy.
-
Commercial Director/Country Manager, FinlandAdform Jan 2018 - Aug 2020Helsinki Area, Finland -
Agency Account DirectorAdform Mar 2015 - Dec 2017Helsinki, FinlandAs an Agency Account Director at Adform I am responsible for a portfolio of large named media agency accounts in Finland providing consulting, advice and support to understand the possibilities of Adform platform solutions in programmatic media buying, data-driven marketing, adserving, data management, campaign optimization, rich media opportunities and overall reporting on all digital activities. The main objective is to ensure that agencies and their end clients reach both their business… Show more As an Agency Account Director at Adform I am responsible for a portfolio of large named media agency accounts in Finland providing consulting, advice and support to understand the possibilities of Adform platform solutions in programmatic media buying, data-driven marketing, adserving, data management, campaign optimization, rich media opportunities and overall reporting on all digital activities. The main objective is to ensure that agencies and their end clients reach both their business growth targets and their digital marketing expectations and objectives. Show less
-
Head Of Consumer Marketing, Area North-West EuropeMicrosoft Apr 2014 - Oct 2014Espoo, FinlandHeading marketing activities, from marketing strategy to campaign implementation, in Area North-West Europe markets. Ensuring that the local marketing planning process results in a holistic 360 activity plan, which drives the best results against the key business and communication targets within given budget, timeline and global marketing asset framework. Key focus on local consumer activation to ensure that the brand and product messages are communicated in a locally relevant and engaging… Show more Heading marketing activities, from marketing strategy to campaign implementation, in Area North-West Europe markets. Ensuring that the local marketing planning process results in a holistic 360 activity plan, which drives the best results against the key business and communication targets within given budget, timeline and global marketing asset framework. Key focus on local consumer activation to ensure that the brand and product messages are communicated in a locally relevant and engaging manner.Special attention also on campaign tracking and campaign optimization to ensure results would meet or exceed the set targets. Show less -
(Parental Leave)Nokia Dec 2012 - Jun 2014 -
Head Of Consumer Marketing, Area North EuropeNokia Jan 2012 - Apr 2014Espoo, FinlandHeading Nokia’s own marketing activities, from marketing strategy to campaign implementation, in 11 markets (GE, CH, FI, SE, NO, DK, BE, NL, EE, LV, LT). Leading a multicultural team consisting of 11 marketing professionals located in the different markets. Ensuring that the local marketing planning process results in a holistic 360 activity plan, which drives the best results against the key business and communication targets within given budget, timeline and global campaign asset framework… Show more Heading Nokia’s own marketing activities, from marketing strategy to campaign implementation, in 11 markets (GE, CH, FI, SE, NO, DK, BE, NL, EE, LV, LT). Leading a multicultural team consisting of 11 marketing professionals located in the different markets. Ensuring that the local marketing planning process results in a holistic 360 activity plan, which drives the best results against the key business and communication targets within given budget, timeline and global campaign asset framework. Key focus on local consumer activation to ensure that the brand and product messages are communicated in a locally relevant and engaging manner. Special attention also on campaign tracking and campaign optimization to ensure results would meet or exceed the set targets.Major achievements: Coached and motivated the team to change the way Nokia implements, measures and optimizes marketing campaigns in local markets to ensure marketing activities drive consumers through the full purchase funnel (awareness – consideration – preference – sales) with better efficiency, e.g. lower cost per engaged contact. In best markets CPE decrease over 50%. Show less
-
Head Of Consumer Marketing, NordicNokia Jan 2010 - Dec 2011Espoo, FinlandHeading the Nordic level consumer marketing team; responsible for integrated 360 marketing planning in own, bought and earned media – including theme campaign planning, baseline and all own channels. Creating the marketing communication strategy for Nordic markets, supervising the localization and implementation process for all touchpoints, leading the activities in own digital media, social media and CRM, responsible for ongoing process of analyzing and optimizing the consumer marketing… Show more Heading the Nordic level consumer marketing team; responsible for integrated 360 marketing planning in own, bought and earned media – including theme campaign planning, baseline and all own channels. Creating the marketing communication strategy for Nordic markets, supervising the localization and implementation process for all touchpoints, leading the activities in own digital media, social media and CRM, responsible for ongoing process of analyzing and optimizing the consumer marketing activities.Major achievements: Planned and implemented a new process and way of working for a multicountry marketing team that increased efficiency, created synergies between the markets and improved ROI without losing team’s possibility to innovate and answer to the market specific needs. Led the Nokia N8 and Nokia N9 campaign planning and implementation for Nordic markets. The campaign achieved and even exceeded set targets especially in FI, DK and Baltics. Renewed SEM buying process in all markets to increase efficiency and synergy. Show less
-
(Parental Leave)Nokia Nov 2008 - Dec 2009
-
Director, Campaign DevelopmentNokia Jan 2008 - Dec 2009Leading a global campaign creation team responsible for creating global advertising and other campaign assets for Nseries, Eseries and Navigation 360 campaigns. Leading the global creative agencies to deliver campaign concepts that supported the marketing strategy, delivered against defined KPIs and were able to be implemented in all local markets. Managing the teams to deliver against agreed budgets and timelines.Major achievements: Led the successful brand re-fresh project for Eseries… Show more Leading a global campaign creation team responsible for creating global advertising and other campaign assets for Nseries, Eseries and Navigation 360 campaigns. Leading the global creative agencies to deliver campaign concepts that supported the marketing strategy, delivered against defined KPIs and were able to be implemented in all local markets. Managing the teams to deliver against agreed budgets and timelines.Major achievements: Led the successful brand re-fresh project for Eseries sub-brand to add relevance and appeal for E-series amongst the target audience. Led the creative process for renewing the marketing approach for Nokia’s Navigation offering to position it as the most personal and adaptable mapping tool in the market. Show less
-
Senior Marketing ManagerNokia Nov 2005 - Dec 2007Team leader for one of the global creative teams in Multimedia marketing. Global campaign lead for campaigns like N95, N85, N81, N78. Leading the creative concept work as well as advertising production and managing internal campaign teams and agencies to deliver 360 integrated campaigns within given budget and timelines, according to the requirements from local markets and ensuring the work was aligned with Go-To-Market processes.Major achievements: Led the Nokia N95 launch campaign… Show more Team leader for one of the global creative teams in Multimedia marketing. Global campaign lead for campaigns like N95, N85, N81, N78. Leading the creative concept work as well as advertising production and managing internal campaign teams and agencies to deliver 360 integrated campaigns within given budget and timelines, according to the requirements from local markets and ensuring the work was aligned with Go-To-Market processes.Major achievements: Led the Nokia N95 launch campaign creation, which is one of Nokia’s most successful launch campaigns ever on both marketing and sales metrics and which was implemented in a consistent manner across all markets globally. Campaign research results showed that the target audience accepted the new device category of multimedia computers after seeing the communication. Especially the emotional TVC stood out and grabbed the attention of the audience. The commercial ‘The Riddle’ was among the finalists in both Film Lions 2007 and in the Eurobest 2007 competition. Show less
-
Marketing ManagerNokia May 2003 - Oct 2005Major achievements: Pulled together with agencies, in less than 6 months, Nokia Game 2003 which was an online based gaming event that was played in 35 countries and had over 1Mio registered participants. Gamers from different countries played against each other real time in a cup system leading to the big finals. Led the creation of the supporting marketing campaign assets for TVC, print and digital. Managed the TVC, outdoor and print campaign asset production for N-Gage QD launch and several… Show more Major achievements: Pulled together with agencies, in less than 6 months, Nokia Game 2003 which was an online based gaming event that was played in 35 countries and had over 1Mio registered participants. Gamers from different countries played against each other real time in a cup system leading to the big finals. Led the creation of the supporting marketing campaign assets for TVC, print and digital. Managed the TVC, outdoor and print campaign asset production for N-Gage QD launch and several games titles launches including titles like Pathway to Glory, Ghost Reckon and Ashen. Led the global campaign team and agency teams to create the Nokia N91 integrated launch campaign. The viral campaign site (pjotro.com) for Nokia N91 won silver in Cyber Lions. I was also member of the small internal team that created and defined the Nseries sub-brand to represent the multimedia devices. Show less
-
Account DirectorBates / 141 Finland Nov 2002 - May 2003Ownership of specified accounts (e.g. Pepsodent, Dove, Marabou, Gevalia, Estrella etc), leading the projects on the agency side ensuring that the end results answer to the strategic needs of the client and is delivered within the agreed parameters.
-
Account ManagerBates / 141 Finland Sep 2001 - Nov 2002Managing projects for specified accounts (e.g. Pepsodent, Dove, Marabou, Gevalia etc), having day-to-day responsibility over the projects and managing the creative team to deliver agreed marketing deliverables to support the strategy and within given timelines and budget.
-
Brand ManagerKraft Foods Finland Mar 2000 - Sep 2001Managing marketing activities for confectionary brands (Marabou, Daim, Toblerone) in Finland. Responsibilities included e.g. managing the localization process of global marketing materials, planning and executing local retail marketing activities, managing the advertising agencies, coordinating local media buy.
Elina Manner Skills
Elina Manner Education Details
-
Turku School Of EconomicsMarketing -
Exchange Student
Frequently Asked Questions about Elina Manner
What company does Elina Manner work for?
Elina Manner works for Zoy
What is Elina Manner's role at the current company?
Elina Manner's current role is Deputy member of the board.
What is Elina Manner's email address?
Elina Manner's email address is el****@****orm.com
What is Elina Manner's direct phone number?
Elina Manner's direct phone number is +45353*****
What schools did Elina Manner attend?
Elina Manner attended Turku School Of Economics, The University Of Sheffield.
What skills is Elina Manner known for?
Elina Manner has skills like Mobile Devices, Integrated Marketing, Marketing Communications, Marketing Management, Strategy, Digital Marketing, Marketing Strategy, Campaign Management, Marketing, Digital Media, Mobile Marketing, Campaigns.
Who are Elina Manner's colleagues?
Elina Manner's colleagues are Sanna Walle, Krista Kinnunen.
Not the Elina Manner you were looking for?
-
2hp.com, hpe.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial