As a Conversion Optimization Manager I’m responsible for analyzing data and running tests to improve conversion rates from different traffic sources and enhance user experience.PowerPlay.com provides online sports betting and casino services to players across the world. With arange of products, players can bet on football, basketball, tennis, hockey, and soccer, as well as playslots, table games, and live casino 24/7.The company is able to create a uniquely customised experience for local players including those inOntario, where PowerPlay is registered to provide licenced gaming via iGO and the AGCO.

* Boosted CTRs from paid advertising traffic by >1000% with usage and optimization of landing pages and CRO practices such as A/B testing and conversion copywriting.* Streamlined A/B testing practices by creating clear and transparent working processes and reporting. Created hypotheses for A/B testing based on data analysis, ran tests and presented results to key stakeholders.* Improved results of performance marketing and CRM campaigns by introducing the concept of omni-channel marketing and coordinating campaign preparation.* Had a vital role in enhancing user journeys and improving conversion rates by detailed funnel analysis using web analytics, user session recordings, heatmaps and other qualitative data (e.g. customer survey results). Used learnings to initiate content and UX related improvements.* Encouraged and preserved tight collaboration with UX and product teams to ensure visually appealing and coherent user experiences based on constant data monitoring.

* Increased organic traffic for several Hero Gaming's and its partners' landing pages by conducting keyword research and using SEO strategies for content production.* Streamlined content production costs by introducing and implementing a content strategy, defined KPIs and initiated ways to measure performance of content efforts.* Improved content team workflows by introducing new working processes internally and with third-parties.* Unified content across channels by initiating and creating a tone of voice guide and making sure it was followed by all internal teams and external content creators.* Ensured high content quality output of outsourced content and translations by building a team of external content producers and securing efficient working processes.* Increased work satisfaction and initiated professional development of internal content team by coaching team members to learn SEO and conversion copywriting.

* Held sole ownership of the whole content cycle (ideation, keyword research, content planning, managing content creators, quality management, publishing).* Achieved efficient working processes managing independently company's main website and multiple microsites in several languages.* Orchestrated SEO improvements for company's website (content, internal & external link building), which resulted in higher ranking of pages in SERP, rise of organic new daily visitors by nearly 200% in 6 months and increase in the amount or organic leads.* Grew organic traffic to company's blogs by creating and implementing an SEO content strategy (keyword research, content planning, competitor analysis) and managing the production of content with freelance content writers.* Decreased the bounce rate of whole website by over 30% with better UX, product messaging improvements and conversion copywriting, resulting in longer time spent on site per user.* Completed constant content optimizations by setting up performance reports and processes enabling quickly to see possibilities for growth.* Ensured tight collaboration with key stakeholders (sales, paid advertising, agencies) to support their efforts with content and secure coherent user experience throughout the conversion funnel.* Coordinated and produced cross-channel campaigns (web, newsletter, LinkedIn).

* Coordinated content production with pool of 1000+ freelance writers - this included managing quality and timely creation, development and delivery of content.* Managed large SEO content production projects for companies operating in various different industries.* Improved internal processes for scaling content and translation operations.