Building a SCALABLE Online Coaching Business isn’t a magic formula to “get rich quick.”Anyone who tells you otherwise is just selling you a fantasy.It took 4 years & 47 courses before they made up 70% of my income.But you can get there faster.How?By getting GUIDANCE from someone who has been there, made all the mistakes in the book, connected the dots & learned from doing things the hard way……and brought 7,000 Clients from Ideas to Sold Out Programs.I only make my clients one promise:If you commit to my 12-month mastermind, this will be THE LAST TRAINING you’ll ever need to take to make 7-figures while working less.You will learn to:👉 Find your industry's knowledge gap & exploit it.👉 Position yourself as a unique solution & build a craving audience.👉 Create a strategy that delivers results & covers EVERY STEP you need to monetize your expertise.And then, when your first course is a success, all you will have to do to grow & thrive is rinse & repeat.Don’t waste your time & money on magic formulas, low-level tactics, and self-proclaimed gurus.Let's make you a scalable, purpose-driven 7-figure business.

You know the harsh feast & famine cycle of a Service Business:being too busy trying to market & find projects, or too busy doing the work. You’re either stressed with TOO MUCH WORK, or because you CAN’T FIND WORK,and in both cases, OVERWORKED & UNDERPAID.You’re basically working more hours than when you have a full-time job, without the security of a paycheck at the end of the month. Back then I didn’t know better than old marketing tactics (networking events, sending proposals, referrals), which kept us from having a reliable way to get leads on autopilot. On top of that, we were trading hours for dollars (doing project work), which ultimately chained us to our computers and phones all the time.Needless to say, all that limited our ability to scale business & increase revenue.We couldn’t take that anymore.Finally, I decided the way out was to venture into the training industry: package our knowledge & expertise into training programs, courses, coaching, and consultation. I wish I could say once we rolled out our first product, money started flowing. But that wasn’t the case. It took us almost 4 years to feel we were in control, and get to a winning marketing strategy & sellable offers.That’s 4 years without reliable revenue.Although it was painful, later I realized IT WAS NECESSARY.Because I took all that experience and carried it into my coaching at Eli Natoli. - I treat each client and their goals as a project. - I create an entire timeline of how we’re going to achieve that goal, broken into weekly/daily tasks & deadlines. This keeps my clients organized and aware of what we’re working towards, as well as keeping them accountable. So all my Clients had to do is take the next step that was laid out in front of them,And before they know it, they’ve achieved that challenging & complex goal they had been wanting to accomplish forever.

What's the best way to become a Pro at what you do?Practice!It was 2007 when my husband Joe asked me to help him develop and promote his independent UX consulting and coaching practice.And once again, I said — "yes!" You see, Joe has always been brilliant when it comes to UX. But monetizing his expertise didn't come easy to him.So, not only was I helping my husband, but I had an amazing opportunity to practice my craft.Long story short, we managed to:- launch & market over 29 training programs with over 210K students enrolled,- position him as a Corporate trainer, Consultant, and International Speaker,- launch & manage a private Facebook group of more than 7,000 people,- roll out UX365 Academy - a membership platform offering on-demand UX & design courses, books, resources & training. - launch & promote Joe's book about UX,- grow to a 7-figure annual recurring revenue business.And after all these years, Give Good UX is growing every year —a living proof that the principles & practices I believe in and teach really work!

2 words to describe what it takes to successfully manage multiple projects for a growing tech firm:Living Hell.Imagine this scenario:Your boss is breathing down your neck, you’ve got 3 days to get a working demo to a client and suddenly a key member of the team goes off ill.You can’t play for time, and there is no one to turn to for help.Fortunately, you’ve got a ton of experience managing high-pressure projects with multiple moving parts and planning for the worst.Every member of your team knows exactly what they need to do to finish on time and enough about what everyone else is doing that they can cover each other’s backs.You just have to make sure they have the resources they need, and keep them motivated while acting as a shield between them and senior management.Finally, the due date arrives and your team finishes with time to spare.You’ve all worked your fingers to the bone, and given each other a pat on the back for a job well done…… and without even a thank you, you’re just handed the next project and told “I need this done by next week.”All your sense of achievement is gone.Later I learned that the same thing happens when you’re running your own 1:1-based Service Business.👉 You’re overworked,👉 Also underpaid, and👉 Stressed out of your mind…… and that’s the good days when everything works as it should.On the bad days when someone in your team makes a mistake and all hell breaks loose, you’re to blame.Not because you’re some useless trash monster that can’t accomplish anything or an underskilled nitwit that’s lucky to have Clients.But because you’re failing to monetize your Expertise the right way.Fortunately, there’s a way out.But without experiencing all this, I’m 100% sure I wouldn’t be where I am today.

Initially hired as webmaster to support the NASA SBIR/STTR website; during the first meeting with the NASA program manager (second week on the job), presented a side-by-side comparison of the NASA SBIR site to other federal Agencies’ SBIR sites, identifying strengths and weaknesses in the areas of technical design, user interface (UI) design, accessibility and features/functionalityAfter this meeting, NASA’s senior program manager requested identical analysis of 12 additional NASA SBIR sites. As a result, was asked to not only implement the suggested changes over a period of two years, but also was put in charge of managing the team of designers/developer for the other 12 NASA sites to bring their site up to HQ standards. Project was on time and on budget; technologies included JSP, JAVA, Oracle and HTML.In 2003, after Hurricane Katrina, REI was awarded a contract from FEMA on a Disaster Recovery Grant management application; asked to manage this 6 months short-turn project, in addition to performing requirements analysis and iterative wireframe and prototype design and development with a team of designers and developers. Project was on time and on budget; technologies included ASP, HTML and SQL.Served as project manager on a contract for department of Education to redesign their existing web-based grant management application; 4 month project was on time and on budget; technologies included HTML, CSS and Javascript.