Editor in Chief of Kampioen (print and digital), the biggest magazine in the Netherlands, reaching 4.5 million readers with every print magazine (4 times a year) and 1.1 milllion through our digital magazine (12 times a year). Within the ANWB I also contribute to brand positioning and storytelling, and the development and strategy of all owned media channels.

As Content & Team Lead (digital) I’m part of the management triangle of the Allerhande-account. Alongside the Content & Team Lead (print) we’re leading a team of 30+ (digital) content, SEO, social media and culinary experts and creators. Together we’re responsible for the cross-media strategy, print magazine and digital content (web, app, social media) of Allerhande. We are creative, love food and work data driven at the same time. We continuously analyse and optimize our content for the best results on our KPI's. In addition, we are faced with one of the biggest challenges in AH history: the digital transition of the oldest and second biggest magazine in the Netherlands.

Member of MPG's Works Council to represent the MPG employees and to consult and be involved in business decisions.

In this role I got nominated for the 2022 Marketing Promise of the Year by Media Meetings & Result Recruitment.

As a Content Strategist I was responsible for the content, production and distribution of the First EET Cast. In this podcast series, experts, psychologists, dieticians, nurses and doctors discuss how to recognize, treat and recover from every possible eating disorder. Commissioned by: kenniscentrum-kjp.nl/keet/This role was a 'side project' in addition to my work on Allerhande.

As Crossmedia Content Manager I was responsible for all social media channels + the website of Fish Tales in both the Netherlands and Germany. Creating social copy, SEO web content and videos, analyzing data and optimizing content for the best results. In addition I wrote lots of offline content for books (recipes and stories) and product packaging. Fun fact: I was Bart van Olphen’s (CEO Fish Tales) ghostwriter for the cookbook 'Tinned Fish' (published in both the Netherlands and USA). We also worked closely on the cookbook 'Het Zeeuwse Mossel Kookboek' and I've published a series of stories on 'Bart's Fish Tales: a fishing adventure' in Jamie Oliver magazine.

As Editorial Coordinator I was leading a team of (freelance) editors, translators and photographers. I was responsible for the editorial planning, the deadlines and the budget. In addition, I was producing and writing my own articles, reports and interviews, checking recipes and developing digital content for the website.

I knew I wanted to work in media for a very long time. Therefore, I’ve worked as an editor at a local publishing house between high school and university (GAP year).