Eline Van Es Email & Phone Number

Managing the team responsible for gathering customer data, creating a single customer view, personalizing the customer journey, and creating product recommendations.

In my position as Customer Journey Specialist, I specialized in customer recognition, personalization and self-service.

Amsterdam Area, Netherlands

- Developed and implemented marketing strategy with a primary goal of lead generation. The marketing strategy included new website, search engine optimisation, content marketing, online advertising, email marketing, social media advertising, event marketing, and PR.- Set up marketing automation by reviewing, implementing and integrating tools.- Managing.

- International Office: administrative activities for exchange students and maintaining contact with partner universities- Marketing & Communication Department: improving online course timetable in cooperation with external firm

- Assisting consultants on their projects- Initiated CSR policy

- Initiated campaign for recruiting and retaining test subjects - Result: more than doubling in the number of test subjects

- Monitoring and evaluating sampling campaigns and pitching new sampling strategy - Involved in e.g. new packaging, new commercial, online strategy

Participant in journalistic training- and exchange programme- Participating in workshops about journalism and intercultural communication - Traveling to Malaysia to interview and film for publications in the Netherlands

Amsterdam

- Responsible for the association, supervising fellow board members- Representing Mercurius to external parties- Coordinator Medium Magazine- Results: 50% increase active members, 15% increase members, 20% increase activities, three new committees, professionalisation Medium Magazine, new logo and website, founder regular consultative meeting between all.

Alphen Aan Den Rijn

Master’S Degree, Business Administration And Management, 8

Specialisation in business strategy but also extra curricular courses in Marketing and in Creative Industry. Master thesis: Business Model.

Bachelor Of Science (Bsc) With Honors Degree, Communication Science

Activities and Societies: Voorzitter studievereniging Mercurius, Raad van Advies Mercurius, Coördinator Medium Magazine

Propedeuse, Liberal Arts And Sciences/Liberal Studies

Gymnasium: Economie En Maatschappij Met Keuzevakken Grieks, Latijn En Tekenen