Head of Web and App Services Planning, AirStack Resale Platform(NxEF)• Spearheaded the comprehensive planning and strategic direction for both web and app services on the AirStack resale platform, ensuring a seamless and innovative user experience.• Led cross-functional teams in the development and implementation of service enhancements, contributing to significant growth in user engagement and platform profitability.• Collaborated with UX/UI designers, engineers, and marketing professionals to align product vision with market needs, driving the continuous evolution of the platform.

Growth Team Product Owner, PetFriends Pet E-commerce Startup•Organized and led A/B testing experiments to optimize the sales funnel, resulting in significant improvements in conversion rates and customer engagement.•Collaborated closely with the marketing, product, and data analysis teams to develop hypotheses and design experiments that directly addressed user pain points and opportunities for growth.•Utilized a data-driven approach to identify trends and insights, enabling the implementation of targeted strategies that enhanced the overall user experience and accelerated platform growth.

•Led user interface enhancements and the development of a comprehensive back-office system, significantly improving operational efficiency and customer satisfaction for PetFriends, a leading pet e-commerce startup.