Elin Liu Email & Phone Number

Strategic Marketing Program Manager experience in WW leading electronic components company－Utsource. Marketing manager experience of the global No.1 electronic components industry brand in China.-Strategic, creative and initiative thinking in all aspects from marketing program, segment product marketing to marketing communications. Professional Integrated Marketing experience includes market research, advertisement, press release, event marketing, digital marketing, database marketing, telemarketing, public relationship include government and university marketing. Rich experiences in various segment product marketing (PM) from electronic components, Passive components，Electronic engineering devel-component，Instrumentation，Optoelectronics products in worldwide.-Rich experiences and skilled in people and team management. Strong leadership, management, and influencing skills. High team work spirit and excellent communication skill. Be skilled in thorough and well thought out planning, be able to manage and drive number of deliverables at high productivity. -Comprehensive and in-depth knowledge on PRC Electronic products production and infrastructure market.

Listed skills include Strategic Marketing Plan, Program Management, Research And Analysis, Event Planning, and 3 others.

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  Strategic Marketing Program Manager

  Utsource Holding Co.,Ltd.

  Sep 2013 - Present - Wuhan

  My role responsibilities Included, but was not limited to, the following:►Align with other departments or teams, to develop more channels to help sales & presales get more marketing resources.►Keep good relationship with partners, develop more industry partners, plan and hold internal & external Channel events with partner, address to new partner in high growth cities.►Development of market positioning and messaging strategies.►Responsible for core Sales Audience content… Show more My role responsibilities Included, but was not limited to, the following:►Align with other departments or teams, to develop more channels to help sales & presales get more marketing resources.►Keep good relationship with partners, develop more industry partners, plan and hold internal & external Channel events with partner, address to new partner in high growth cities.►Development of market positioning and messaging strategies.►Responsible for core Sales Audience content strategy.►Design and implement Web seminar to help sales & presales to discover more opportunities in End user market. ►Hold more than 40+ Demand Generation campaigns in 10+ sub-vertical industries annually to extend the market coverage to more than 3,000 net new key account customers, works with several sales team to established the complete end to end process and procedure to ensure a quality and effectiveness of program from discovery to delivery. and as the result, help to generate multimillion USD sales leads and pipes for the sales team each year.►Support and drive Global demand generation planning, offer creation, campaign execution. Show less