Elinor Dafydd Email & Phone Number

Cardiff, Wales, United Kingdom

Cardiff, Wales, United Kingdom

Business and Operations:Developed Freshwater's four-year business plan, growth goals and strategic objectives. Created agency-wide operational plan and evaluation dashboard to track and measure impact. Embedded the business plan into recruitment, onboarding, and performance management processes. Presented progress and strategic recommendations to the board and shareholders. Conducted ongoing competitor analysis and monitored industry developments to identify opportunities and mitigate risks.Business Development and Commercial: Coordinated significant new business opportunities; leading tenders, bid writing and overseeing insight, strategic approach, channel, creative and content ideas. Set internal KPIs to enhance performance measurement and drive growth. Developed suites of business development and marketing collateral to support prospecting campaigns and networking. Implemented webinars, owned events, paid social media and email marketing campaigns to drive business development.Strategy, Brand and Marketing: Led the agency's rebrand and developed a new values-led proposition, 'Make it Matter'. Directed Freshwater's group marketing strategy, overseeing multi-disciplinary teams. Oversaw marketing communications activity, including website content, case studies, blog posts, SEO, media relations, organic social media, paid digital advertising, and video content. Served as a strategic director on key client projects. Led the integration of AI technologies across the agency.

Cardiff, United Kingdom

Leadership and Team Management: Directed the agency's brand, channel marketing, digital, and creative teams over five-years. Established and led a new digital team of strategists, paid media, SEO, PPC, and social media advertising specialists, website designers and developers. Managed multiple team members, overseeing workloads, mentoring and leading performance reviews, promotions, and recruitment.Campaign Strategy and Execution: Designed and delivered integrated campaigns for diverse clients including Welsh Government, NHS, Thompsons Solicitors, Unite the Union, BT, NASUWT (The Teachers' Union), Cancer Research Wales. Managed end-to-end campaign delivery, including insight gathering, strategy development, timeline and budget planning, media planning and buying, creative direction, design and content generation, campaign management and evaluation.Business Development and Client Servicing: Played a key role driving new business growth across the agency; leading tenders, cross-selling to existing clients and pitching to new clients. Managed client budgets, financial tracking, reporting, and oversaw client invoicing. Identified and managed strategic partnerships with suppliers and third parties.Process Improvement and Strategic Planning: Reviewed and enhanced agency processes relating to client servicing, account planning and management, and evaluation and reporting. Devised an agency-wide digital growth plan to enhance data utilisation, insight-driven decision-making, and effective project management.

Cardiff, Wales, United Kingdom

Driving and delivering campaigns, client and account management for Welsh Government, Unite the Union, BT, Welsh Language Commissioner, National Assembly for Wales, Organic Centre Wales, Thompsons Solicitors, League Against Cruel Sports, City &Guilds, Welsh Blood.

Cardiff, United Kingdom

Cardiff, United Kingdom

Cardiff, United Kingdom

Cardiff, Wales, United Kingdom

Driving and delivering campaigns, client and account management for Welsh Government, Cadw, Heritage Lottery Fund, The Valleys Heart and Soul campaign, Vale of Glamorgan Council, Chartered Institute of Marketing, STAEDTLER, Savills Shopping Centres.

Cardiff, United Kingdom

Cardiff, United Kingdom

Cardiff, United Kingdom

Bbc Cymru Wales, Cardiff

Securing high-profile media and marketing opportunities to promote Flagship Mile events in Cardiff, Bristol, Birmingham, Plymouth and Southampton throughout the Sport Relief 2010 campaign. Profiling projects and interviewing service users, managing media events, drafting press releases, web copy and internal communications literature, translating Welsh language marketing materials.

Ba Hons, English Studies

Advanced Certificate, Public Relations