Elin Wallberg Waldenström Email & Phone Number

Nordic Head of Corporate Marketing, including PR & Communication, brand marketing, social media, community, content, Consumer and market insights (CMI), Media management/Martech, marketing support and CSR.Leading division of 5 specialist team with 26 FTEs in Nordics. Part of Nordic management team. Corporate spokesperson. Main KPIsBrand performance (PTO, MPSA, Image factors, Campaign KPIs, Marketing ROI/ efficiency)PR (Reach, SOV) Marketing and operational efficiency KPIs

Stockholm, Stockholm County, Sweden

Head of Nordic team for Brand Marketing, Social Media and CSR.

Stockholm, Stockholm County, Sweden

Heading Corporate Citizenship for Samsung Electronics Nordic. Responsibility for CSR programs, partner and stakeholder managements incl investments.Develop strategy, operations and ROI and partnerships with business partners, policy makers and NGOs. Headed Samsung Nordic start-up engagement and accelerators in the Nordics. Transitioned corporate comms to engaging storytelling in digital and social platforms to support business. Agency responsibility. Budget owner reporting to Global HQ in Korea. Corporate spokesperson in media.

Stockholm, Sweden

Global Child Forum is founded by the Swedish Royal Family. My role was to establish and deliver cross-sector partnerships, world class programmes, engaging global leaders (C-suite) and key opinion leaders, in order to build a strong position for the organisation.Representative for organisation internationally and nationally.Delivered value to our strategic partners from international business partners, global platforms, think tanks, civil society and the UN, around the world. Head of task force on Children in a Digital world bringing together C-level leaders from the tech/IT sector.

Developed and implemented strategy for Public Private Partnerships and Business 4 Development. Integration of corporate sector into programmes, in order to achieve higher impact and efficiency. Initiated and lead award winning project in Uganda "A Working Future" together with Accenture and SIDA. (Public-Private-Partnership). Presented at the World Economic Forum in Davos 2016.Focused on new business and programming models using innovative Information and Communication Technologies (ICT), e.g for youth employment in Eastern Africa. Established new international corporate partnerships involving country offices and regional offices. Led cross sector team from NGOs, corporations and government.

Developed new operational model: "Child rights in business model" In the initiating global core team of the development of the Childrens Rights and Business Principles with UN Global Compact and UNICEF. A global framework launched by UN Secretary General in 2012.

Stockholm, Sweden

- Managed largest global partnership of Save the Children present in 18 countries with a budget of >8 MEUR - Led team of +20 countries. - Strategic development of integrating a corporate sector perspective and innovative partnership strategy in operations. - Part based in Southasia, mainly India, Pakistan, Nepal and Bangladesh. - Co-founded social enterprise Corporate Centre for Child Rights and Corporate Social Responsibility (ccrcsr.com) in Beijing with leading MNC - Part of core team who developed the Children's Rights and Business Principles (with UNICEF and UN Global Compact)- Delivered new models on using ICT in humanitarian responses together with Ericsson Response.

The Hague Area, Netherlands

B2B sales of mobile Value Added Services (VAS) in scale-up/growth company with Nordic office based in the Netherlands. Market responsibility for Sweden and Iceland and head of mobile products. Introduced the RingBackTone to the Scandinavian market. Exceeded sales target annually. Managed largest account of the company. Established partnerships with business partners to further drive sales. Customers included the telco incumbents, ISPs, network providers and mobile operators.

- Head of inbound programme of exchange students in Sweden. - Turned a downward result to an 20% increase of students - Managed sponsorships and partnerships.

Master Of Science, Economics And Business Administration

Activities and Societies: Head of the Student Council at the Market AcademyMajor in marketing at the Market Academy. Master thesis.

Programming And Datalogic Thinking

Communication Design In The Innovation Process

Cross-Cultural Management, International Business

Bachelor Of Business Administration - Bba, Marketing

Erasmus exchange program.

Journalism

Journalism and Media Communication.