Elin Wan Email & Phone Number

Strategic planning for IT cluster

Roles include:-Operations planning for synchronisation of backend database & systems: involves data analysis of ~1mil members records to identify impact and recommend deployment plan-Conducting correspondence & website reviews to identify gaps and implement solutions to improve service efficiency (e.g. RPAs, product enhancement etc) -Training officer to up-skill data capabilities in Retirement group (focus on Adobe Analytics)

Singapore

-Publicity lead for CPFB’s “Ready for Life” Digital Festival team: planned, strategised & consolidated efforts to optimise & deploy publicity on various channels. Includes working with over 25 partners (e.g. NParks, WSG, MCI, PA, FPAS etc), garnering >5,565 unique registrations.-Formulated community engagement strategies and rolled out new initiatives to help engage, equip & empower community advocates to proliferate key CPF messages-Main point of contact for communications with trade union partners -Generated monthly sensing reports to keep department updated on trending topics to inform content pillars

Singapore

Marketing for Changi's top country markets: India and AustraliaProposed COVID-19 recovery communication plansExecuted social media campaigns & assisted with key media events

Singapore

Duties included pitching to potential clients & account managementCuration of media lists, press releases & pitchesHosting of media and handling of media queries

Singapore

Developed the organisation’s digital marketing efforts (Using Google Ads, Google Business, Google Analytics, Google Search Console)Designed corporate collaterals and content

Bachelor Of Communication Studies, Mass Communication/Media Studies

-Communication Studies undergraduate, Second Upper Class -Member of the University Scholars Programme (one of the four Premier Scholars.

Education record

Activities and Societies: Volleyball Vice-CaptainGCE A Levels with 6 Distinctions in H2 Economics, H2 Mathematics, H2 Biology, H2.